Quest Phone App Being Rebranded To Meta Horizon Following Recent Redesign

The Meta Quest smartphone app is being rebranded to Meta Horizon next week.

It comes after the app recently got a new design and performance improvements.

New Hot Air Balloons Apple Immersive Video Out Now On Apple Vision Pro In The US

A new Hot Air Balloons immersive video is now available for US Apple Vision Pro owners to watch.

It takes you on “a stunning journey above Turkey’s iconic rock formations”.

Scrapped Deadly Premonition VR Demo Was Tested During The Sequel’s Development

A Deadly Premonition VR demo was tested and scrapped, though SWERY expressed interest in creating a VR adaptation “if given the chance.”

Tiny Archers Takes Aim On Quest With Smart Bow Accessory Support

Tiny Archers, a VR fantasy tower defense game that supports a hardware smart bow, received its full release on Quest, Pico and PC VR.

High-flying Co-op Adventure ‘Windlands 2’ is Finally Coming to PSVR 2 Next Week

Windlands 2 (2018), the co-op platforming adventure from Psytec Games, is finally making its way to PSVR 2 next week. Both the original Windlands (2016) and Windlands 2 have been available on the original PSVR for years now, but come July 25th, PSVR 2 players are going to get a chance to step into the high-flying combat platformer. […]

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Apple Unveils New Immersive Video Series and Films Coming to Vision Pro

Apple is launching a new slate of immersive video content for Vision Pro using Apple Immersive Video, a 180-degree video format combining 8K 3D video and spatial audio for immersive experiences. Premiering on July 18th is Boundless, which features unique travel adventures, starting with a hot air balloon journey over Cappadocia, Türkiye—the episode suitably named […]

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Crewmates Off-Duty on Station as Cosmonauts Work Cargo and Lab Upkeep

It was an off-duty day at the end of the week for most of the crew members aboard the International Space Station. The astronauts and cosmonauts relaxed most of Friday with time set aside for their daily workouts, light household duties, and public affairs activities. Two cosmonauts representing Expedition 71, Commander Oleg Kononenko and Fight …

Campfire CEO Speaks on Apple Vision Pro, Meta Quest 3, Open-Source Development, and Immersive Collaboration

Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. This news comes after the company experienced a significant increase in user numbers on the Meta Quest 3. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual […]

XR All-Stars: Leaders Name Their Business Heroes

As part of our inaugural XR All-Stars series, we asked 50 XR Leaders to name their business hero.    Below is a snapshot of some of their answers. You can view their complete answers to these questions and more in XR All-Stars or click a leader’s name to view their full profile.  Apple is credited with […]

Showcasing Real Impact: XR Awards 2024 and the ‘Best XR Transformation Story’

The XR Awards 2024 once again celebrated the groundbreaking achievements within the extended reality (XR) industry, highlighting the innovative ways XR technology is being utilized across various sectors. One of the standout categories this year was the ‘Best XR Transformation Story’, focusing on real-world applications and the tangible benefits they bring to businesses and end […]

Google’s Professional VR 3D Modelling Service Goes Open Source

Google has made Google Blocks an open-source application, which it says will enable “novel and rich experiences”. Google AR Glasses: Is This the Return of Google Glass? Google and Magic Leap Form XR Partnership Google I/O 2024: The Latest XR Updates from Google Google Blocks is a 3D modelling platform for virtual reality that does […]

Embracing Humor in Your Writing: The Funny Side of Business

Want to make your marketing more relatable? Wondering how humor could help? To explore how to embrace humor in your writing, I interview Lianna Patch.

Guest: Lianna Patch | Show Notes: socialmediaexaminer.com/623

Review our show on Apple Podcasts.

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X Tests Auto Advance Mode for Video Viewing

Auto advance would enable you to watch X videos in a more leaned-back manner.

Meta Expands Reels Overlay Ads to More Brands

Meta’s providing more ways to tap into Reels for your promotions. 

Meta Adds More Elements to the Threads API To Drive Engagement

Threads is expanding its API to enable third party platforms to better connect with the app. 

Reddit Announces Webinar Series to Assist in Holiday Ad Planning

New info sessions to provide more insight into Reddit’s rising impact. 

Meta’s HUD Glasses Reportedly Won’t Be Ray-Ban Branded As Luxottica “Balked” At The Thickness

Meta’s HUD glasses, coming next year, reportedly won’t be Ray-Ban branded or styled after EssilorLuxottica “balked” at the thickness of the frame.

Meta’s AR/VR Hardware Teams Must Reportedly Cut Spending By 20%

Meta’s AR/VR hardware teams have been told to cut spending by 20% by 2026, The Information reports.

Meta Reportedly Plans Two Quest 4 Variants For 2026, Then Quest Pro 2 In 2027

Meta plans to release Quest 4 in two variants in 2026 and then a Quest Pro 2 in 2027, The Information reports.

bHaptics TactSuit Now Works In Some PlayStation VR2 Games, Including Breachers

The bHaptics TactSuit haptic vest and Tactosy haptic armbands addon now work in some PlayStation VR2 games.

Somnium VR1 hands-on: a high-res headset for simulators

Last week I was in Prague at Somnium Connect to see the launch of the Somnium VR1 headset. I’ve also been able to try the headset for around half an hour, so I would like to tell you my first impressions about it. Does it live up to the hype? Discover it in this post! […]

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Meta Reportedly Targeting Quest 4 Launch in 2026, Vision Pro Competitor in 2027

According to a report from The Information, Meta plans to release its next flagship consumer headset, Quest 4, in 2026. Meanwhile, a Vision Pro competitor—likely Quest Pro 2—is reportedly planned for 2027. According to The Information’s Wayne Ma and Kalley Huang, Meta is planning two consumer-focused headsets for 2026. Codenamed Pismo Low and Pismo High, these are thought […]

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Meta Reportedly in Talks with Ray-Ban Maker to Deepen XR Ties via Minority Stake in Company

Meta is reportedly in talks with Ray-Ban maker EssilorLuxottica to take a minority stake in the company. The move is seen as doubling down on a partnership that created the Meta Ray-Ban smartglasses. The report, which comes from the Wall Street Journal, alleges Meta is currently considering a stake of about 5% of the Italian-French luxury […]

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‘Down the Rabbit Hole’ Follow-up Coming to Quest This Fall, Trailer Here

Corptopia Studios, developer behind VR puzzle-adventure Down the Rabbit Hole (2020), announced the release of a follow-up title that takes you back to the game’s winding chasm of enigmatic dioramas. Called Escaping Wonderland, the standalone adventure is said to arrive on Quest 2/3/Pro sometime this Fall. The studio says the follow-up “isn’t a sequel to Down […]

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Crew Explores Fluid Shifts, Hot Physics During Cargo and Household Duties

Thursday’s scientific objectives aboard the International Space Station included exploring ways to counter the effects of weightlessness on the human body and understanding how microgravity affects high-temperature physics. The two orbital crews also worked on research hardware, cargo transfers, household duties, and more throughout the workday. Expedition 71 Flight Engineers Jeanette Epps and Matthew Dominick …