Apple Unveils New Immersive Video Series and Films Coming to Vision Pro

Apple is launching a new slate of immersive video content for Vision Pro using Apple Immersive Video, a 180-degree video format combining 8K 3D video and spatial audio for immersive experiences. Premiering on July 18th is Boundless, which features unique travel adventures, starting with a hot air balloon journey over Cappadocia, Türkiye—the episode suitably named […]

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Crewmates Off-Duty on Station as Cosmonauts Work Cargo and Lab Upkeep

It was an off-duty day at the end of the week for most of the crew members aboard the International Space Station. The astronauts and cosmonauts relaxed most of Friday with time set aside for their daily workouts, light household duties, and public affairs activities. Two cosmonauts representing Expedition 71, Commander Oleg Kononenko and Fight …

Campfire CEO Speaks on Apple Vision Pro, Meta Quest 3, Open-Source Development, and Immersive Collaboration

Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. This news comes after the company experienced a significant increase in user numbers on the Meta Quest 3. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual […]

XR All-Stars: Leaders Name Their Business Heroes

As part of our inaugural XR All-Stars series, we asked 50 XR Leaders to name their business hero.    Below is a snapshot of some of their answers. You can view their complete answers to these questions and more in XR All-Stars or click a leader’s name to view their full profile.  Apple is credited with […]

Showcasing Real Impact: XR Awards 2024 and the ‘Best XR Transformation Story’

The XR Awards 2024 once again celebrated the groundbreaking achievements within the extended reality (XR) industry, highlighting the innovative ways XR technology is being utilized across various sectors. One of the standout categories this year was the ‘Best XR Transformation Story’, focusing on real-world applications and the tangible benefits they bring to businesses and end […]

Google’s Professional VR 3D Modelling Service Goes Open Source

Google has made Google Blocks an open-source application, which it says will enable “novel and rich experiences”. Google AR Glasses: Is This the Return of Google Glass? Google and Magic Leap Form XR Partnership Google I/O 2024: The Latest XR Updates from Google Google Blocks is a 3D modelling platform for virtual reality that does […]

Embracing Humor in Your Writing: The Funny Side of Business

Want to make your marketing more relatable? Wondering how humor could help? To explore how to embrace humor in your writing, I interview Lianna Patch.

Guest: Lianna Patch | Show Notes: socialmediaexaminer.com/623

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X Tests Auto Advance Mode for Video Viewing

Auto advance would enable you to watch X videos in a more leaned-back manner.

Meta Expands Reels Overlay Ads to More Brands

Meta’s providing more ways to tap into Reels for your promotions. 

Meta Adds More Elements to the Threads API To Drive Engagement

Threads is expanding its API to enable third party platforms to better connect with the app.