Digital innovation and Web3 agency INVNT GROUP recently collaborated with artist Michah Dowbak, also known as Mad Dog Jones, on a marketing success story showcasing how NFT and Web3 brand-building exercises lead to new audience connections, engagement, and value. “Fallen Gravity represents the endless possibilities in this new era of storytelling,” noted Scott Cullather, President […]
Category: News from the web
News from various tech sites, space, animals and more!
82% of Financial Sector Businesses to Adopt XR in the Next 5 Years, HTC VIVE Report Finds
This week, in line with AWE 2024, HTC VIVE released a report highlighting how leading firms in the financial service industry are increasingly adopting XR and experiencing positive ROI returns over a two-year period thanks to XR technology. The independently run “XR Applications in the Financial Industry” survey questioned around 400 financial services professionals. HTC VIVE […]
Meta Provides AI Options to Help Brands Engage with Customers via DM
New AI tools for your messaging engagement and promotions.
Threads Launches API to Facilitate Broader Posting and Analytics Options
A big step for Threads’ growth.
Snap Unveils Generative AI Assistance for AR Creation
Snap’s AR creation tools are getting some valuable AI updates.
Neon Squad Tactics Review: Demeo With Droids
Presenting a snarky sci-fi take on Demeo, Neon Squad Tactics offers an enjoyable VR turn-based strategy game.
Our full review.
Gorilla Tag Has 1 Million Daily & 3 Million Monthly Active Players
Gorilla Tag, the free-to-play VR multiplayer hit, reached a new milestone with over 1 million daily and three million monthly active players.
ALVR SteamVR Streaming App For Apple Vision Pro Now On The visionOS App Store
ALVR, the SteamVR streaming app for Apple Vision Pro, has graduated from TestFlight to the visionOS App Store.
First Impressions: Sony’s Standalone Headset For Creatives Disappoints
We briefly tried out Sony’s upcoming standalone headset powered by the Snapdragon XR2+ Gen 2.
AWE: Hands-on Freeaim walking shoes, some pictures of WEART new gloves… and a selfie with a giant chicken!
The 1st day of AWE has just ended and I’m back at my apartment very tired but also very happy. It’s been a great day: I’ve tried many amazing products, I’ve met a lot of good friends, and I’ve got to know new interesting people. It’s the magic of AWE: every single day is so […]
The post AWE: Hands-on Freeaim walking shoes, some pictures of WEART new gloves… and a selfie with a giant chicken! appeared first on The Ghost Howls.
Former Head of Qualcomm’s XR Division Joins Google to Guide XR Strategy
Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. Swart shared the news in a LinkedIn update, noting the move happened a few months ago: Happy to share that I joined Google couple months ago and am responsible for XR Ecosystem Strategy and […]
The post Former Head of Qualcomm’s XR Division Joins Google to Guide XR Strategy appeared first on Road to VR.
Meta Restructures Reality Labs to Better Focus on Ray-Ban Smartglasses and Other Wearables
Reality Labs, Meta’s XR division formed in 2020, is now being reorganized into two distinct groups, ‘Wearables’ and ‘Metaverse’, which reportedly comes along a “relatively small” number of layoffs. As reported by The Verge’s Alex Heath, Meta CTO and head of Reality Labs Andrew ‘Boz’ Bosworth announced the reorg in an internal memo to employees, stating […]
The post Meta Restructures Reality Labs to Better Focus on Ray-Ban Smartglasses and Other Wearables appeared first on Road to VR.
‘Gorilla Tag’ Has Topped $100M in Revenue, Making it One of VR’s Most Successful Games
VR studio Another Axiom today announced that its breakout title, Gorilla Tag, has surpassed $100 million in revenue. The company shared other key metrics about its player population that shine light on the state of the VR market. Not long after its launch back in early 2021 it became clear there was something special about Gorilla Tag. […]
The post ‘Gorilla Tag’ Has Topped $100M in Revenue, Making it One of VR’s Most Successful Games appeared first on Road to VR.
Quest ‘Augments’ Feature for Concurrent AR Apps Needs More Time to Cook, Says Meta CTO
Last year Meta announced the so-called Augments feature, planned for Quest 3, which would allow persistent mini AR apps to live in the world around you. Now, eight months after the headset hit store shelves, Meta’s CTO explains why the feature has yet to ship. Augments was announced as a framework for developers to build […]
The post Quest ‘Augments’ Feature for Concurrent AR Apps Needs More Time to Cook, Says Meta CTO appeared first on Road to VR.
NASA, Boeing Update Starliner Crew Flight Test Return from Station
Teams from NASA and Boeing now are targeting no earlier than 10:10 p.m. EDT Tuesday, June 25, for the undocking of the Starliner spacecraft from the International Space Station. For the primary undocking opportunity, NASA astronauts Butch Wilmore and Suni Williams, the first crew to fly aboard Starliner, would land about 4:51 a.m. on Wednesday, …
Meta Horizon Worlds v167 Release Notes
Meta Horizon Worlds V167 is here! This week we have a few quality of life improvements rolling out, including updates to the Pause feature for…
AWE 2024: XREAL Reveal Major XR Partners in Bid to Secure Spatial Computing Crown
Today at AWE 2024, XREAL Beam Pro, an Android-based mobile device that allows users to access Google Play Store services as spatial AR applications access through smart glasses, will be unveiled. The Beam Pro product allows XREAL smart glasses users to access the AR applications in 360 spatial computing environments, harnessing 3 or 6 degrees […]
AWE 2024: Magic Leap to Wow Attendees with Android Smartwatch AR Input Device
At AWE this week, leading XR headset vendor Magic Leap and gesture technology innovators Doublepoint Technologies are highlighting a deep product partnership to distribute WowMouse, an input device that leverages Android smartwatches to enable gesture controls such as pinch and gaze for AR applicaitons. The firm notes that the WowMouse service can assist workers and […]
Draw & Code and 302 Interactive Debut XR Marketing Platform at AWE 2024
This week at AWE 2024, Draw & Code and 302 Interactive are introducing a new immersive solution called FanPort, an MR brand engagement platform. Fanport leverages the technologies that come with leading MR headsets, such as dynamic graphics and spatial audio, to create immersive experiences that connect brands and fans together. John Keefe, the […]
X Is Losing Ground as a News Source per Report
Despite Elon Musk’s efforts to make X a more trusted news source, consumers are still wary.
TikTok Adds Commercial Music Library Integration for Adobe Express
Expanded TikTok creation options for Adobe Express users.
TikTok Will Enable Businesses To Create Their Own Virtual Characters
Virtual influencers are coming to TikTok.
Meta Reportedly Began Work On Quest Pro 2 In November
Meta started work on a Quest Pro 2 in November, The Information reports.
Apple Reportedly “Suspends” Work On Vision Pro Successor To Focus On Cheaper Headset
Apple has “suspended” work on a high-end Vision Pro successor to focus on shipping a cheaper headset by the end of 2025, The Information reports.