Vivo Vision is Coming to China with Hopes of Undercutting Apple Vision Pro in Price & Weight

Chinese smartphone creator Vivo announced its ‘Vision’ XR headset back in March, and now the company has officially unveiled the device’s spec sheet in addition to beginning live demos in China. In short, it’s lighter and cheaper than Apple Vision Pro by a fair margin whilst taking more than few design cues in the process. […]

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‘Star Trek: Infection’ is Bringing a Slice of VR Body Horror to Quest 3 This Year

Star Trek is getting a new VR game soon, this time injecting a hefty slice of body horror into a single-player narrative, pitting you against an infection ravaging your starship. Called Star Trek: Infection, the VR-native survival experience lets you step into the boots of a Vulcan Starfleet officer tasked with a covert mission aboard the U.S.S. […]

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Apple Code Suggests M5 Hardware Refresh of Vision Pro Could Come Later This Year

Code shared by Apple and discovered by MacRumors has seemingly confirmed that Vision Pro isn’t getting a massive overhaul in its next generation, instead pointing to a hardware refresh that will feature Apple’s upcoming M5 chipset. This follows previous reports from last year, including those from independent analyst Ming-Chi Kuo and Bloomberg’s Mark Gurman, that suggested […]

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Varjo Secures $5.8M Investment to Accelerate Military-Grade XR Hardware

Varjo, the Finland-based maker of high-end XR headsets, announced it’s secured a €5 million (~$5.8 million) minority investment from THEON, the Greece-based manufacturer of military imaging systems. Structured as a convertible loan, the €5 million investment also includes the option to secure an additional €5 million under the same terms, the companies say in a […]

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Crew Awaits Dragon Cargo Mission and Keeps Up Human Research

The SpaceX Falcon 9 rocket with the Dragon cargo craft atop has rolled out to its launch pad at Cape Canaveral Space Force Station in Florida counting down to a launch targeted for no earlier than 2:45 a.m. on Sunday.

Ultrasound Scans on Station Monitor and Protect Crew Cardiovascular Health

Ultrasound heart and vein scans dominated the research activities aboard the International Space Station on Thursday helping doctors monitor and protect astronaut cardiovascular health. The Expedition 73 crew also serviced spacesuit gear, conducted lab hardware inspections, and kept up its Earth observation tasks.

The XR Gold Rush: Companies Winning Whilst Consumers Stall

XR tech is carving two very different paths. In the workplace, the technology is thriving – delivering measurable returns across healthcare, logistics, and enterprise collaboration. But in the consumer market, XR adoption is falling behind, with high-profile product launches struggling to move beyond hype and into daily use. So why is XR adoption surging in […]

5 Trends Shaping Social Media Marketing So Far in 2025

The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.

How To Drive Better Response With Reddit Ads [Infographic]

Some pointers for your Reddit ads approach. 

China Won’t Sell TikTok’s Algorithm to US

Could TikTok actually get banned this time?