Elon Musk Changes X Logo—And Then Changes It Back Again—As Twitter Rebrand Evolves

Topline Elon Musk on Tuesday changed X’s logo—and changed it back again—just days after replacing Twitter’s blue bird, as he embarks on the platform’s swift rebrand into an “everything app” that has surprised onlookers with…read more

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Twitter Warns Companies Could Lose Verification If They Don’t Buy Ads: Report

Elon Musk, the billionaire Tesla CEO and Chief Executive Officer, attending the Viva Tech trade fair in Paris. … [+]The date is Friday, 16 June 2023. Nathan Laine/Bloomberg © 2023 Bloomberg Finance LP X, the…read more

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Harnessing the Power of Social Media for Effective Automotive Digital Marketing

As the automotive landscape continues to digitally evolve, auto dealerships must evolve with it. At the core of this evolution is harnessing the power of social media for effective automotive digital marketing. With approximately 97%…read more

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Crossfire: Sierra Squad Looks Like An Explosive VR Shooter

Lead an elite military unit through 13 action-packed levels or team up with a friend and complete 50 squad missions. Coming next month to PC VR and PlayStation VR2, Crossfire: Sierra Squad is a military arcade shooter that has you leading an elite paramilitary fireteam throughout a series of high-stakes missions set in a variety […]

The post Crossfire: Sierra Squad Looks Like An Explosive VR Shooter appeared first on VRScout.

This AR Barbie Is Literally The Size Of A Skyscraper

Immersive technology brings the iconic doll to life in Dubai. After a single weekend in theaters, the Barbie movie has already managed to amass a whopping $350 million in international and domestic sales. This immense success is in no small part due to Warner Bros’ absolutely massive $150 million marketing campaign, which involved everything from […]

The post This AR Barbie Is Literally The Size Of A Skyscraper appeared first on VRScout.

Celebrate The Women’s World Cup With New Snapchat AR Lenses

Get up close and personal with every women’s national team in the new Global Fan Selfie Experience. The FIFA Women’s World Cup is here and fans are revved up and ready to root for their favorite teams. To commemorate the occasion celebrated by sports fans all around the world, Snapchat is introducing brand new ways for you […]

The post Celebrate The Women’s World Cup With New Snapchat AR Lenses appeared first on VRScout.

Meta Quest+ August 2023 Titles: ‘Walkabout Mini Golf’ & ‘MOTHERGUNSHIP: FORGE’

It’s been one month since we announced Meta Quest+, your new VR subscription service. For just $7.99 USD per month or $59.99 USD annually (a…

Microsoft HoloLens 2 Future Relies on Military Success

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. The firm is deep within a rocky testing period as part of a long-standing military contract that facilitates soldiers with assistive reality tools for improving combat awareness. The success of the IVAS testing period could prove vital […]

HTC VIVE Upgrades XR Elite Headset Hand Tracking

HTC VIVE announced on Wednesday it had upgraded its hand-tracking capabilities for its flagship mixed reality (MR) device, the VIVE XR Elite. According to the Taoyuan City-based tech giant, its hand-tracking tools would offer “enhanced reliability across a wider range of lighting conditions.” The company posted on social media: “Brace yourself for even better performance, […]

How Can Didimo’s Popul8 Solution Empower Game Developers?

Following a rising interest in serious gaming technologies, ongoing debates and discussions have highlighted the importance of key virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) infrastructure. Companies like Meta Platforms, Apple, Improbable, Gamefam, Nokia, Unity, Epic Games, NVIDIA, and many others have stepped up their own efforts. Through each company’s solutions, game developers have accumulated […]

HCLTech, Meta, MeitY Open India’s XR Startup Program

HCLTech has officially joined a strategic initiative — the XR Startup Program — created by Bay Area tech giant Meta Platforms, backed by India’s Ministry of Electronics and Information Technology’s (MeitY) Startup Hub. MeitY is India’s premier government-supported hub for boosting startup capacities, providing rising talent with resources to fulfil and showcase their use cases. […]

Local SEO Ranking Factors [Infographic]

Get your local SEO strategy in order with these tips.

Reddit Shares New Insights Into How People Are Using the App to Research Tech Products [Infographic]

Interesting insights into how redditors are using the app to glean more genuine product insights.

LinkedIn Reports ‘Record Engagement’ Once Again in Latest Performance Update

Microsoft has provided an update on LinkedIn’s latest performance stats.

Snapchat Rises to 397M Users, Sees More Active Advertisers in Q2

Snap has published its Q2 2023 performance update.

Crossfire: Sierra Squad Blasts Onto PSVR 2 August 29

Crossfire: Sierra Squad now has a release date for PSVR 2.

Barbie Outfits Now Available In Rec Room

Hi Barbie!

Rec Room now offers in-game Barbie and Ken outfits.

House Flipper VR Coming To PSVR Next Month

Time for a makeover? House Flipper VR arrives on PSVR next month.

[Research] How B2B Companies are Leveraging AI

Everywhere you turn, you read about AI and its impact on business. B2B marketing is at the forefront of the conversation, as professionals are planning and preparing their next steps. New research by Wpromote and Ascend2 finds that B2B marketers are embracing AI. 79% expect to incorporate more AI into their strategies this year, looking […]

The post [Research] How B2B Companies are Leveraging AI appeared first on Convince & Convert.

5 YouTube Video Editors for Healthcare Marketing in 2023

Video marketing has become a powerful tool across various industries. 91% of businesses will use video as a powerful marketing tool in 2023. And that includes healthcare too.  In fact, video marketing has emerged as a game-changer in the healthcare industry. YouTube videos on healthcare help to educate, engage, and build trust. You can effectively […]

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[Industry Direct] Trailblazing VR/XR Application Development: Varjo’s Developer Discount Program and Cutting-Edge Features

Industry Direct by Varjo Industry Direct is our program for sponsors who want to speak directly to the Road to VR newsletter audience. Industry Direct posts are written by sponsors with no involvement from the Road to VR editorial team. Links to these posts appear only in our newsletter and do not intermix with our […]

Meta Releases Anti-piracy Tools for Quest Devs, Including Hardware-based App Bans & More

Meta announced it’s introducing new anti-piracy measures for Quest developers that the company says will protect VR apps from “unauthorized modifications and potential security breaches.” Called the Platform Integrity Attestation API (Attestation API), Meta says its new system is designed to detect whether an app’s server is interacting with an untampered VR device, thereby ensuring […]

VR Education App ‘Human Anatomy’ Now Available on PSVR 2

The PlayStation Store has a growing number of games built specifically (or optimized) for PSVR 2, although there aren’t a ton of educational apps yet that you might use to get a better understanding of complex subjects like the human body. Now the creators of Human Anatomy VR have released their medical educational tool on PSVR 2. […]

Elon Musk’s Twitter Rebrand Sets Stage For Everything App ‘X’ To Takeoff, Experts Say—Here’s How

Topline Elon Musk’s abrupt decision to do away with Twitter’s iconic blue bird and rebrand as “X” erased one of social media’s most recognizable brands overnight and potentially killed billions in brand value, but marketing…read more

The post Elon Musk’s Twitter Rebrand Sets Stage For Everything App ‘X’ To Takeoff, Experts Say—Here’s How appeared first on Social Media Explorer.

Twitter HQ Sign Just Says ‘Er’ After Police Interrupt Rebranding

San Francisco Police halted the change of Twitter signs. … [+](Photo by JOSH EDELSON / AFP) (Photo by JOSH EDELSON/AFP via Getty Images) On July 24, 2023, sign the new company name “X” in San…read more

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