Category: News from the web

Lenovo’s Head of XR Commercialization reveals how the tech giant is tackling enterprise adoption challenges through comprehensive support services and strategic partnerships. In an exclusive interview with XR Today, Jason McGuigan, Head of XR Commercialization at Lenovo, outlined the company’s ambitious strategy to accelerate enterprise XR adoption through a unique combination of hardware, software, and […]

Now you can create multiple avatar characters to experiment with. 

The latest performance report from Snapchat includes some notes of concern. 

The next stage of VR creation is taking shape.

Another positive step for the growth of TikTok’s livestream content. 

Google DeepMind’s remarkable Genie 3 suggests that AI “world models” could be the path to fully photorealistic interactive VR, akin to Star Trek’s Holodeck.

Eight of 11 Expedition 73 crew members on the International Space Station enjoyed a light schedule on Wednesday following four busy days of departure and arrival activities for NASA’s SpaceX Crew-10 and Crew-11 missions. The other three orbital residents studied how the human body adapts to weightlessness, photographed crew operations, and maintained lab systems throughout the day.

Muscle stimulation and blood circulation research topped the 11-member Expedition 73 crew’s schedule on Tuesday helping doctor’s ensure astronauts stay fit and healthy on long-duration missions. The International Space Station residents also swapped commanders as four crewmates prepare for return to Earth.

For months, Samsung kept quiet about Project Moohan, leaving XR enthusiasts and industry watchers guessing about the company’s first major play in the mixed reality space. The July Samsung ‘Unpacked’ event came and went without a single mention of the Android XR headset, despite earlier expectations that we’d finally get some concrete details. But the […]

The project aims to raise $40 million for sustainable water projects. 

You may have noticed “Value Rules” appear as a new option in your Meta ads setup.

As AI chatbots eat into search traffic, it’s worth considering how that impacts SEO. 

Some updated insights from IG, which could help you grow your audience.

A new week starts, so it’s time for me to write you about the most important XR news of the week! But there is one particular piece of non-news that many people are asking me about: why are there no updates about Project Moohan? Effectively, it may seem weird that Google is not building any […]

The post The XR Week Peek (2025.08.05): Ray-Ban Meta tripled their sales, Brilliant Labs launches Halo glasses, and more! appeared first on The Ghost Howls.

Four new crew members are adjusting to life on the International Space Station and gearing up for several months of microgravity research to benefit humans living on and off the Earth. Meanwhile, another quartet that has been orbiting Earth since March is packing up and handing over responsibilities to the new crew before returning to Earth this week.

Microsoft has officially launched public preview access to immersive events in Microsoft Teams, bringing its Mesh-powered 3D collaboration experience directly into the workplace platform used by millions. With no downloads, no special hardware, and no complex setup, the new feature allows organizers to host fully interactive, customizable events for up to 300 participants – right […]

Extended Reality and its derivatives are not just about headsets or immersive environments; technology has a far wider reach than face value considerations entail. By combining XR with advanced robotics, the MASTER European project aims to advance Industry 4.0 training, which in turn signals XR’s broad applicability. The MASTER consortium brings together seven partners from […]

AI can be a powerful sidekick for social managers—but it all starts with the right prompt.

The new wave of paid add-on options is bringing in more income, but remains a subsidiary revenue element.

An interesting new way for Snap to promote its AR experiences.