A Look at the Top Costume Themes and Trends for Halloween 2022

A look at the top Halloween trends thus far, to assist in your campaign planning.

Elon Musk’s Text Messages Provide Insight into How his Twitter Takeover Plan Took Shape

Some interesting insights into the internal machinations of tech’s big players.

Meta Quest Pro: Price Range, Features & Everything We Know (So Far)

Here’s everything we know about Quest Pro – what Meta has confirmed, what leaks have revealed, and what a supply chain analyst claimed about the resolution & screen type:

First Hand analysis: a good open source demo for hand-based interactions

I finally managed (with some delay) to find the time to try First Hand, Meta’s opensource demo of the Interaction SDK , which shows how to properly develop hand-tracked applications. I’ve tested it for you, and I want to tell you my opinions about it, both as a user and as a developer. First Hand […]

The post First Hand analysis: a good open source demo for hand-based interactions appeared first on The Ghost Howls.

Unity Examines Digital Twins and the Metaverse

In this session, we discuss the following: 1) How digital twins are helping companies to enter the Metaverse 2) Why businesses should focus on digital twins as a primary entry into the Metaverse 3) Biggest takeaways from the IGS 2022 Europe and global tech community If you’re looking for more information on this topic visit […]

Meta Explores Immersive Learning at the IGS 2022 Europe

In this session, we discuss the following: 1) Reasons for the rise of immersive learning amid the COVID-19 pandemic 2) How Meta Platforms is building XR learning solutions for the Metaverse 3) The future of immersive learning and key takeaways from the IGS 2022 Europe If you’re looking for more information on this topic visit […]

Mojo Vision, Adidas Address AR Contact Lenses at IGS 2022 Europe

On Friday, Nathan Pettyjohn, CEO of the Immerse Growth Network and the (Virtual and Augmented Reality Association (VRARA), hosted a panel on the potential benefits of using AR smart contact lenses during sports as well as emerging safety concerns. Eric Johnsen, VP of Business Development at Mojo Vision, a company developing smart AR contact lenses […]

Magic Leap to Launch in 19 Countries, Exec Says

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. The high-level exec made the comments amid a major discussion panel with some of […]

LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

Given the popularity of Carousel posts in the app, Document Ads could be a valuable addition.

Snapchat Announces New Content Deal with LaLiga, as it Seeks Ways to Attract Older Users

Snapchat’s looking at how it can maximize its appeal for a broader range of audiences.

Report Shows that Snapchat Users are More Mentally Engaged with Snap Ads

The research shows how Snapchat users mentally engage when using the app.

Twitter Leans into Emerging Video Trends with New Video Showcase Elements

Twitter’s not going ‘full TikTok’ like Meta, but it is trying to lean into the latest video consumption trends.

D-Link’s New ‘VR Air Bridge’ Dongle Gives Quest 2 Dedicated Wi-Fi Connection for PC VR Gaming

D-Link announced a new Wi-Fi 6 dongle designed for Quest 2 that provides a dedicated wireless connection to your PC, letting you play PC VR games without the hassle of long cables or needing an exceptionally good router. VR Air Bridge (DWA-F18) is said to include D-Link’s Wi-Fi 6 firmware and Meta’s proprietary VR algorithms […]

Expedition 68 Begins, SpaceX Crew Swap Planned for October

The Expedition 68 mission is officially underway with seven astronauts and cosmonauts living and working together aboard the International Space Station. The crew swaps aren’t over yet as four SpaceX Crew-5 members count down to their upcoming launch to the orbiting lab. Commander Samantha Cristoforetti of ESA (European Space Agency) will lead station operations until …

Auki Labs Exec Discusses AR Privacy at IGS 2022

Augmented Reality (AR) privacy will be a big issue very soon, Johannes Davidsson, the Head of Business Development at Auki Labs, said on Thursday at the Immerse Global Summit (IGS) 2022 in Madeira, Portugal. Davidsson took centre stage at Summit to explore how Auki Labs approaches emerging security concerns led by immersive hardware like smart […]

Meta Quest Debuts Walkabout VR Mini Golf Course

Gaming studio Mighty Coconut has released a new virtual reality (VR) board for its Walkabout Mini Golf Course based on 20,000 Leagues Under the Sea, which will debut on the Meta Platforms’ Quest and Rift headsets, the company announced on Thursday. Don Carson, Senior Art Director for Mighty Coconut, spoke to Meta about the impressive […]

VNCCII Debates Web3 Creativity at IGS 2022 Europe

Digital content creation has led to many questions over the distribution of wealth for artists and companies working in the future Metaverse, with current technologies requiring clear definitions for paying creatives and promoting immersive artworks across the rising spatial communications platform. Speakers included Sami Tauber, Founder, Multimedia Artist, and Chief Metaverse Officer for VNCCII, João […]

Meta Pay Rolls Out Across 200 Countries

On Wednesday, Meta announced the continued rebranding of its fintech service Facebook Pay by officially rolling out a revised version of the solution to roughly 200 countries. The rebranding sees Facebook Pay change to Meta Pay, and the firm is rolling out the solution gradually to selected regions, starting with the US. The Menlo Park-based […]

How to Know if Your Facebook Ads Will Work

Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? To learn which metrics to consider to make smart decisions for Facebook ad campaigns that work, I interview Andrea Vahl.

Guest: Andrea Vahl | Show Notes: socialmediaexaminer.com/530

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How to Formulate a More Effective Approach to TikTok Marketing [Infographic]

Looking for ways to maximize your TikTok marketing approach?

Twitter Faces Advertiser Boycott Due to Failures to Police Child Abuse Material

Twitter’s failures in detecting and removing child abuse and exploitative material look set to hurt its bottom line.

LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

Some new options to drive more engagement with your LinkedIn page posts.

Meta Adds Enhancements for Call Ads, Including New Callback Option

Phone calls might spook some people, but for the right brand and audience, they can be highly effective.

Bonelab Review: Unrelenting Intensity Meets Mainstream VR On Quest 2

Bonelab is available now on Meta Quest 2 and PC VR, but does it live up to the hype?

Here’s our full Bonelab review:

The time to harvest for us VR people is now

A few weeks ago, I was discussing with a colleague of mine that I hadn’t seen for months, and while we were updating ourselves about each other’s lives, we started talking about our VR careers. We both are in a better situation than a few years ago, so at a certain point, he told me […]

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