What is a Virtual Event Platform?

Immersive experiences can engage customers and audiences like never before. For example, research suggests that 38 percent of UK buyers would be interested in 3D virtual reality (VR) shopping experiences due to their immersive and engaging nature. The value of this technology can be immense in enterprise use cases such as online events — precisely […]

How to Rethink Facebook and Instagram Ad Strategy

Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault? To discover how to align your Facebook and Instagram ad strategy with Meta’s algorithms for better campaign results, I interview Zaryn Sidhu.

Guest: Zaryn Sidhu | Show Notes: socialmediaexaminer.com/527

Review our show on Apple Podcasts.

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Snap Launches First ‘Bitmoji Drop’ of Exclusive Digital Merchandise for Bitmoji Characters

The new, exclusive digital item drop is another step in Snap’s push to make Bitmoji characters a key element in online identity. 

Reddit Launches Updated Feed Switching Process as Part of Broader UI Reassessment

The small change is parter of a broader re-thnk of how Reddit works.

Twitter Will Now Let You Schedule Up to 10 Spaces Broadcasts at a Time

Now you can map out your upcoming Spaces schedule, which could help to grow your Spaces audience.

TikTok Adds More Regional Trend Insights to its ‘TikTok Insights’ Data Tool

The tool enables you to hone in on market-specific usage trends.

What The Bat Promises Amusing, Absurd & Accessible VR

What the Bat promises amusing, absurd and accessible VR.

Read on for our full hands-on impressions from Gamescom.

Cave Digger 2: Dig Harder Takes Players On An Adventure Deep Underground

Cave Digger 2: Dig Harder is out now! Here’s a look at what to expect. #sponsored

My (emotional) interview with Tommaso Di Bartolo, the Web3 expert who made me start my blog

Today I publish a very special article. You know that one month ago my blog made its 6th birthday and I promised some special article about it. Well, today I fulfill that promise by interviewing Tommaso Di Bartolo, serial entrepreneur, marketing expert, and mentor, who during the summer of 2016 suggested me to start a […]

The post My (emotional) interview with Tommaso Di Bartolo, the Web3 expert who made me start my blog appeared first on The Ghost Howls.

The Importance of E-A-T in SEO

Simply put: if you’re optimizing your site for Google’s current algorithm, you’re already falling behind.  Over the past few years, Google has made several algorithm updates that show us directionally where they want organic search to be in the future and which types of content and websites they believe to be the ideal destination for […]

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Varjo Raises $40M Series D Funding to Expand Cloud-based XR Platform

Varjo, maker of high-end enterprise XR headsets, this week announced it has raised a $40 million Series D investment to continue building its Varjo Reality Cloud software and deliver a “true-to-life industrial metaverse.” Varjo makes some of the highest-end enterprise XR headsets on the market, along with unique software solutions, claiming recently that one quarter […]

Crew Studies Adapting to Microgravity, Scans Retinas

More human research, including how astronauts move around in microgravity as well as the effect of weightlessness on vision, packed the science program aboard the International Space Station on Thursday. The seven-member Expedition 67 crew also continued its ongoing focus on life support, orbital plumbing, and electronics systems maintenance. The lack of an up and …

Space Agriculture and Eye Checks Promoting Healthy Crews

Space botany and eye checks were at the top of the research schedule aboard the International Space Station on Wednesday. Life support system upgrades also continued during the middle of the week for the Expedition 67 crew members. Understanding how plants and humans are affected by long-term exposure to microgravity is key to prolonging mission …

Zuckerberg Announces Date for Meta Connect 2022

This Tuesday, the CEO and Founder of Meta, Mark Zuckerberg, announced on his Facebook account the official October 11 event date for Meta Connect 2022. In the same post, the CEO also added a new image of Project: Cambria, the long-awaited follow-up to the Meta Quest. What is Meta Connect? Meta Connect, formally Facebook Connect, […]

Geenee AR launches NFT All-Stars Metaverse

This Tuesday, webAR (augmented reality) content creation engine Geenee AR announced a Metaverse multiplayer experience for mobile and web browsers. The immersive multiplayer experience utilises NFTs, which enables players to enjoy the game using their custom blockchain avatars and digital wearables. GM! Introducing NFT All Stars, a multiplayer #WebAR game featuring #avatars from top #web3 […]

XR in Education Case Study in Focus: Oculus and Aptiv

The power of Extended Reality technology for education isn’t just evident in the traditional school and university landscape. Increasingly, large companies around the world are discovering the value of immersive tools when it comes to bringing powerful training opportunities to professionals. With XR tools, companies can empower staff members to work with complex machines and […]

Twitter Shares New Insights into TV Show Discussion via Tweet [Infographic]

Twitter is a key companion for trending TV shows.

Instagram Scales Back In-Stream Shopping Elements as it Re-Examines its Approach

IG users haven’t been overly excited about the opportunity to shop in the app.

LinkedIn Announces ‘Talent Connect’ 2022 Conference

The event will explore the latest trends and insights into the HR and recruitment sector.

Meta Launches ‘Creators of Tomorrow’ Initiative to Highlight Emerging Digital Artists

Meta’s looking to establish stronger bods with the next generation of digital artists.

Vive Focus 3 Gets Face & Eye Tracking Add-Ons Ahead Of Quest Pro Launch

HTC now sells eye and face tracking add-ons for Vive Focus 3, a month before Quest Pro’s launch.

First Contact Reveals Firewall Ultra, A Zero Hour Follow-Up For PSVR 2

First Contact announced Firewall Ultra today, a follow-up and evolution of Firewall Zero Hour, releasing exclusively for PSVR 2.

More details here.

Quest 2’s 120Hz Refresh Rate Will Soon No Longer Be An Experimental Option

Quest 2’s 120Hz refresh rate mode will soon no longer be experimental.

How to Assess Your Content Performance: 5 Tools You Haven’t Tried

Content analysis is a marketing task that’s never really complete. You need to come back to your old content again and again to see what should be updated, which new visibility opportunities can be pursued and how to better optimize it for more conversions. With that in mind, there’s no set list of content analysis […]

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HTC Launches Aftermarket Face & Eye-trackers for Vive Focus 3

HTC today announced it’s releasing both facial and eye-tracking units for its Vive Focus 3 standalone VR headset. The company says its new trackers will offer “more natural and immersive VR experiences, new options for enterprises to measure user responses, and even more accessible interaction methods such as gaze control.” The units are priced at […]