Apple’s First Vision Pro Ad Tells The World To ‘Get Ready’ To Put On A Headset

Apple released a teaser ad for Vision Pro cleverly telling viewers to “get ready” to put on a headset.

Apple Won’t Let Vision Pro Developers Describe Their Apps As VR, AR, MR, Or XR

Apple won’t let developers call their Vision Pro apps VR, AR, MR, or XR. Instead, they must describe them as “spatial”.

Vive XR Elite Gets Face-tracking Add-on with Eye & Mouth Sensing

HTC today announced the launch of a new Full Face Tracker accessory for Vive XR Elite. The device attaches to headset to capture eye and mouth movements which developers can use for a variety of purposes. HTC says the Face-tracking add-on for Vive XR Elite is available staring today, priced at $200. The device attaches […]

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Apple’s First Vision Pro Ad Turns to Pop-culture to Make Goggles Cool

Apple is turning on the hype machine for Vision Pro, its first mixed reality headset which is set to release early next month for $3,500. Apple’s marketing department is undeniably one of the world’s strongest, but it’s attempting one of the most difficult feats with the headset’s first real advert: to make wearing goggles cool. […]

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Xreal Announces Air 2 Ultra AR Glasses Ahead of Apple Vision Pro Release

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Called Air 2 Ultra, the device is the first in the company’s most recent suite of glasses to incorporate inside-out […]

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Sony Reveals Standalone MR Headset with “4K” OLED Displays and Unique Controllers

Today at CES Sony revealed a new standalone MR headset equipped with “4K” OLED displays. The headset is yet-unnamed, but the company says it’s aimed at creatives building 3D content and will launch this year. Sony’s unnamed standalone MR headset is based on Qualcomm’s XR2+ Gen 2 processor and is said to include 1.3-inch “4K” […]

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Advanced Biomedical and Tech Research Starts Week for Crew

The work week kicked off with drug therapy research and DNA analysis aboard the International Space Station to promote health on Earth and in space. The seven Expedition 70 crew members also had time for advanced technology studies including robotics, fiber optics, and future piloting techniques. NASA Flight Engineer Loral O’Hara explored ways to optimize …

Apple Vision Pro Debuts for US Customers on Feb 2nd

So it begins, after years of intrigue and a busy 2023, which saw XR audiences far and wide hype Apple’s MR headset, the firm finally confirmed the release window for the much talked about Vision Pro, an MR headset for productivity, entertainment, and social use cases. On its website, Apple confirmed that the device would […]

Apple’s Vision Pro “Works Like Your Mind” Says Tim Cook, CEO

In a conversation with the BBC, Tim Cook, the CEO of Apple, highlighted some of the productivity gains and accessibility considerations of the firm’s upcoming MR headset, the Vision Pro. During the conversation, Cook explained a use case for the Vision Pro spatial computing device by noting: [With the Vision Pro], you can be sitting […]

TikTok Splits Marketing Measurement Partners into Specialty Elements

The new categorization will make it easier to find the right measurement assistance for your campaigns.