The Audience Experience is More Important than Customer Experience

There’s no dispute Customer Experience (CX) is a hot topic these days and with good reason. But there is a potential problem that almost anyone responsible for improving customer experience is not thinking about. The customer is only a piece of the experience puzzle, and in this article, we’ll explain why you have to think […]

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Report: Meta Actively Testing PC VR Cloud Gaming for Quest

Meta may be ramping up internal testing for its own first-party cloud gaming service which could let its latest standalone VR headset, Quest 2, play PC VR games without needing your own VR-ready computer. Mention of the ‘Avalanche’ cloud PC VR streaming function was allegedly uncovered in v24 of the Quest firmware, which released in […]

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One of VR’s Biggest Social Hangouts is Getting Upgraded Avatars with More Convincing Motion Tracking

Among social VR platforms, VRChat is known for being remarkably flexible thanks to how it lets its users import custom avatars built using standard game development tools. Now the company is releasing an update that makes avatars even more realistic in how they move. VRChat announced it was bringing a “completely revamped” inverse kinematics (IK) system to […]

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Sony May Have Dropped a Hint About PSVR 2’s Release Date to Investors

During Sony’s annual investor day event, the company confirmed to investors that it has a lineup of more than 20 games ready for the launch of PSVR 2—despite having not yet confirmed the headset’s release date. Sony’s 2022 Investor Day presentation gives investors in the company an overview of recent performance and future strategic outlook […]

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Tech Secrets Behind ‘Cosmonious High’s’ Cast of Interactive Characters

Cosmonious High contains 18 characters across six species all created by a team with zero dedicated animators. That means lots and lots of code to create realistic behaviors and Owlchemy-quality interactivity! The ‘character system’ in Cosmonious High is a group of around 150 scripts that together answer many design and animation problems related to characters. […]

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End of Week Sees Crew Explore How Space Affects Eyes, Brain and Heart

The Expedition 67 crew continued its ongoing human research today with ultrasound eye exams and blood flow measurements in the brain. The orbital residents also explored robotics and space navigation techniques. The four astronauts aboard the International Space Station took turns Friday morning scanning each other’s eyes using the Ultrasound 2 device. Flight Engineers Kjell …

The Inaugural XR Awards Winners Announced!?

The time has come to celebrate the winners of XR Today’s very first Awards ceremony. This year’s event and celebration showcased some of the best innovators in augmented, virtual, and mixed reality (AR/VR/MR) solutions. Our esteemed panel of judges received countless submissions across all our categories, and each judge employed their expert knowledge to refine […]

ArborXR, Qualcomm Team Up for XR Deployments

ArborXR, a mobile device management company, announced on Wednesday it had struck a partnership with Qualcomm Technologies to assist tech firms in deploying virtual and augmented reality (VR/AR) headsets at scale. ArborXR will provide its device management software to Qualcomm XR customers and original equipment manufacturers (OEMs) for “large-scale deployments”, the Norman, Oklahoma firm said, […]

Magic Leap, Globant Partner amid WEF 2022

Augmented reality (AR) headset manufacturer Magic Leap announced on Wednesday a strategic partnership with Globant to accelerate enterprise adoption of AR technology at a grander scale. Globant provides businesses with guidelines to reinvent workplace procedures with innovative solutions, including extended reality (XR) technology. Currently, many firms are adopting XR-based digital transformation plans to prepare frontline […]

6 Insightful XR Telecom and Media Case Studies to Read in 2022

Increasingly, companies in the Media and Telecom sector are beginning to discover the benefits of an XR-enhanced landscape. Not only does the right technology give telecommunications brands more freedom to support employees in their day-to-day activities, but XR can also help with engaging customers and opening new worlds for monetization. As concepts like 5G become […]

YouTube Video Success Recipe Revealed

Want to get more leads or sales from your YouTube videos? Wondering if there’s a secret to creating the perfect video for businesses? To discover a four-part recipe for successful YouTube videos and some common mistakes to avoid, I interview Sean Cannell.

Guest: Sean Cannell | Show Notes: socialmediaexaminer.com/512

Review our show on Apple Podcasts.

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TikTok Announces New WooCommerce Plugin to Power More Shopping Options

The integration is the latest step in TikTok’s broader eCommerce push. 

LinkedIn Shares New Insights into Maximize Response to Your InMail Messages

The data reveals that shorter messages work best, while you need to avoid sending InMails on weekends.

81 Different Types of Social Media Post to Amaze Your Followers [Infographic]

Stuck for inspiration? Suffering content block? Check out this collection of prompts.

LinkedIn Provides Insight into How its Feed Algorithm Works in New Video Series

The new video series will provide insight into how LinkedIn goes about refining its algorithms to improve user engagement.

Niantic Launches Visual Positioning System For ‘Global Scale’ AR Experiences

Niantic’s Lightship Visual Positioning System will allow interactions with ‘global scale’ persistent and synced AR content on mobile devices.

More info here.

Predicting PSVR 2’s Launch Line-Up – VR Gamescast

Beat Saber Review 2022: Seminal VR Title Remains As Relevant As Ever

Beat Saber is one of VR’s most recognizable titles, but does it hold up four years on from release?

Here’s our 2022 review of Beat Saber.

Hands-on Ultraleap Stratos: feel the touch in XR without gloves!

In a few hours I’ll take a flight to go to the US to attend (and be a speaker at)

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How to Create Your B2B Content Marketing Strategy in 6 steps

When it comes to general content marketing, the leading question brands need to ask themselves is how they can create a meaningful customer experience and show they offer the best solution on the market.  And even though I used the word “customers,” don’t think for a second that this only applies to your “normal” client […]

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Niantic is Bringing Its Large-scale AR Positioning System to WebAR Too

This week Niantic announced Lightship VPS, a system designed to make possible accurate localization of AR devices at a large scale to enable location-based AR content that can also be persistent and multi-user. While the first implementation of the system will need to be baked into individual apps, the company says it’s bringing the tech […]

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Unexpected Update Brings New Content to SteamVR Home

Valve released an update to SteamVR this week that unexpectedly added new content to SteamVR Home. Valve has long been making small but helpful updates to SteamVR, but especially in the last year there hasn’t been a particularly clear signal that the company was putting much work into the platform. That’s why it was surprising […]

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Crew Returns to Space Science Day after Starliner Lands

The seven Expedition 67 crew members are resuming their normal schedule of science and maintenance activities following Wednesday’s departure of Boeing’s Starliner spacecraft. The orbital residents focused on vein scans, robotics, and a host of other space research onboard the International Space Station today. NASA and Boeing completed its Orbital Flight Test-2 mission on Wednesday. …

Starliner Lands in New Mexico, Completes Station Mission

Boeing’s CST-100 Starliner spacecraft completed its touchdown at 6:49 p.m. Wednesday, May 25, at White Sands Space Harbor in New Mexico, wrapping up the uncrewed Orbital Flight Test-2 as part of NASA’s Commercial Crew Program. Starliner settled gently onto its air bags following a parachute-assisted landing that helps set the stage for future crewed landings. The landing …

Starliner Fires Engines, Returning to Earth for Landing

NASA Television, the NASA app, and the agency’s website continue to provide live coverage of the landing of Boeing’s CST-100 Starliner spacecraft. At 6:05 p.m. EDT, the spacecraft began its deorbit burn that puts Starliner on the right path to land at 6:49 p.m. White Sands Space Harbor in New Mexico. The service module has successfully separated from the crew module containing Rosie …