Category: News from the web

Over the weekend, Bytedance, the parent company of Tik Tok and owners of Pico, vendors of virtual reality (VR) headsets, announced major expansions toward western VR hardware distribution. Pico hired 40 new staff members to support its US expansion, working from offices in the Bay Area, Seattle, and San Diego. Additionally, Btyedance is investing significant […]

Last Thursday, Microsoft debuted version three of its Mixed Reality (MR) toolkit (MRTK3) for use in Unity Technologies’ real-time 3D (RT3D) animation engine. The technology partnership accelerates the development of MR content on the open-source development hub to deliver cross-platform immersive experiences. Get introduced to Mixed Reality Toolkit 3 Public Preview and dive deep into […]

Virtual, augmented, and mixed reality (VR/AR/MR) companies across the world revealed key insights on their latest operations and innovations, leading to a week full of promising and shocking updates. The following are the top articles across the XR industry from the previous week. Be sure to join our recaps by signing up for our newsletter […]

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Now, more than ever, companies are under increasing pressure to explore innovative new methods of promotion at a time when face-to-face interactions between brands and their consumers are less common. Through VR, […]

For people, influencers, and brands wanting to moderate content and use social listening tech on audio platforms, the problem is three-fold.

Social proof can be a powerful driver of consumer action – check out these tips and notes.

Ensure you’re maximizing the SEO value of your content with these tips. 

Meta is adding a feature to Horizon Worlds that will let you garble the voices of strangers.

I’m finally back in Turin! I miss a bit the joys of traveling and especially all the amazing people I

The post The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more! appeared first on The Ghost Howls.

Looking to launch an ad campaign on LinkedIn? Worth keeping this checklist handy.

The research shows that adding a level of friction in the process can lead to more consideration in online engagement.

The new campaign presents LinkedIn as an open conversation, where you can join a range of relevant discussions.

In this week’s episode of the Between Realities VR Podcast, Alex and Skeeva host Eric Masher and Todd Jackson of Q2C VR Gamer.

Event technology service firm PixelMax has developed a bespoke metaverse for Alder Hey Children’s Hospital, the company announced on Wednesday. The new immersive environment aims to reassure child patients ahead of their radiology visits, namely in an effort to reduce delayed and cancelled appointments, the company explained. Citing figures from the National Health Service (NHS), […]

Connecting with customers in today’s digital-first environment require careful strategy from today’s business leaders. There are countless other companies already vying for attention in the same landscapes, like the Google search engines and social media platforms. However, each environment is rapidly evolving to help further differentiate each brand. Meta, previously Facebook, is one of the […]

Meta’s latest research report looks at how our interactive processes have been altered as a result of the pandemic.

The new rules will mean that businesses looking to run finance-related ads will need to have official documentation from local regulatory authorities.