How Is VR Transforming Advertising?

As the demand for virtual experiences grows, there is an opportunity for advertisers to connect with much larger audiences and resonate with them at an emotional level. According to the 2021-2022 Consumer Tech Preferences survey by GroupM, nearly one in three respondents said they own an AR or VR device, and 15 percent plan on […]

Podcasting: Lessons From 30 Million Downloads

Want to know the strategy behind the top-rated Social Media Marketing podcast? Want to find out how to plan, produce, and run your own show? The founder of Social Media Examiner, Michael Stelzner, will share lessons learned from producing a top business podcast, interviewed by Leslie Samuels.

Guest Interviewer: Leslie Samuels | Show Notes: socialmediaexaminer.com/500

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Twitter Moves to the Next Stage of Testing with its ‘Birdwatch’ Crowdsourced Fact-Checking Program

Birdwatch alerts will now be displayed upfront on some tweets.

TikTok Launches ‘Agency Center’ to Facilitate More Monetization Opportunities for Creators

The new option will help creators connect with talent agencies to facilitate branded content deals.

Meta Announces New Training and Support Resources for Female-Owned Businesses

The new guides and resources will help female-led businesses navigate the ongoing impacts of the pandemic.

US Attorneys General Launch New Probe into the Dangers of TikTok for Young Users

The investigation could see the implementation of new restrictions on how TikTok operates.

Mare PC VR Release: Ico-Esque VR Beauty Arrives In March

Superbly stunning VR adventure game, Mare, finally arrives on PC VR headsets this month.

More details here!

Vox Machinae Review-In-Progress: Authentically Rusty Mech Battling

Vox Machinae’s single-player campaign is a herculean effort, though it’s held back by plodding pacing.

But that hefty, lumbering mech combat? It’s as good as ever. Here’s our review-in-progress!

What’s Ahead for CX in 2022?

Don’t sleep on these CX priorities in the year ahead I recently had a fairly simple but remarkable customer experience that gave me new appreciation for the role of CX in 2022.  I’ve been in the market for a new mattress. I cannot say in strong enough terms how much I dislike shopping for mattresses. […]

The post What’s Ahead for CX in 2022? appeared first on Content Marketing Consulting and Social Media Strategy.

‘Vox Machinae’ Review – A Deeply Immersive Mech Sim Hampered by Ambition

‘Townscaper’ Developer is Looking into VR, Reveals Early Prototype

Townscaper is a clever little town-building experience that gained notoriety back when it first launched on Steam Early Access in 2020. Now developer Oskar Stålberg has taken interest in VR design, showing a prototype of the pint-sized town creator running in VR. Stålberg took to Twitter today to ask some design advice from the VR […]

The post ‘Townscaper’ Developer is Looking into VR, Reveals Early Prototype appeared first on Road to VR.

Spacewalks Preps Continue, NASA Astronaut Continues Record-Breaking Mission

Two NASA astronauts are assembling gear today they will install on the International Space Station during an upcoming spacewalk. The rest of the Expedition 66 crew focused on life science, space physics gear, and orbital maintenance. NASA Flight Engineers Raja Chari and Kayla Barron began assembling modification kits today to ready the station’s truss structure …

DAMAC Properties to Build Metaverse Project

DAMAC Properties, a leading real estate property developer in the United Arab Emirates (UAE), plans to build a novel Metaverse project, it was reported on Wednesday. The luxury real estate firm features numerous brand collaborators such as Fendi Casa, Paramount Hotels and Resorts, Cavalli, Versace Home, Radisson, The Trump Organization, and Rotana. According to Ali […]

Meta, Cornell Partner for AR Facial Detection Tools

Researchers at Cornell’s Technology University and Ann S Bowers College of Computing and Information Science have received grants from Meta, totalling roughly $1.9 million USD, to improve augmented reality (AR) facial recognition technology. According to reports, Meta awarded Cornell Tech $1.125 million to assist the institute’s prestigious XR Collaboratory (XRC) arm. Additionally, Meta gave the […]

Rocket VR Health, Mass General Ink VR Therapy Deal

Rocket VR Health, a digital therapeutics firm based in Boston, Massachusetts, announced on Wednesday it had inked a research agreement with the Massachusetts General Hospital. The agreement will allow Rocket VR Health to leverage its VR platform to jointly develop clinical therapies for cancer patients as well as loved ones and caregivers. Rocket VR Health’s […]

10 Reasons to Buy Metaverse Technology in 2022

Since Mark Zuckerberg of Meta (Formerly Facebook) announced his plan to build his company’s future in the “Metaverse”, interest in the topic has exploded. Though still a relatively new concept to most, the Metaverse has the potential to become an $800 billion market in the next years. Currently, the idea is being touted as the […]

7 Steps in Mapping Out an Effective Social Media Strategy [Infographic]

Looking to formulate a more effective social media marketing strategy? Don’t overlook the fundamentals.

Meta Announces the Closure of Facebook Campus, its School-Aligned Social Network Experiment

Meta is re-aligning its projects onto the next major usage shifts, which has seen it move on from several app experiments.

YouTube Expands Alerts on Potentially Offensive Comments, Updates Creator Payment Process

YouTube’s splitting its YouTube and AdSense payments displays, which is an important note for creators.

Meta Expands Test of New Removal Alerts Which Let Users Know When Automated Detection Was used

The new alerts will provide more context as to why, and how, a post was detected and removed.

Iron Man VR Dev Opens Second Studio, Still Hiring For AAA VR Game

Iron Man VR developer Camouflaj has opened a second studio and is still hiring for a “AAA” single-player game with VR support.

What could it be?

PSVR 2 Games: Every Announced And Rumored Project

PSVR 2 is coming soon, but what games can we expect?

Here’s every announced and rumored PSVR 2 game we know about so far.

VR is 44% more addictive than flat gaming (according to a study)

When I talk about virtual reality or the metaverse, there are always people that ask me about its intrinsic risks

The post VR is 44% more addictive than flat gaming (according to a study) appeared first on The Ghost Howls.

The Two CXs You Have to Deal With — Customer Experience vs Customer Expectations

You probably have a CX problem. You may not know it, or want to admit it, or may not know how pervasive it is, but you sure need to find out if you expect to make any improvements in it. Full stop. Let’s reexamine that opening sentence. “You have a CX problem…” However which, if […]

The post The Two CXs You Have to Deal With — Customer Experience vs Customer Expectations appeared first on Content Marketing Consulting and Social Media Strategy.

VR Arcade Pioneer ‘The VOID’ is Making a Comeback

Out-of-home VR attractions were among the worst-hit during the height of the COVID-19 pandemic, which put many fledgling startups on the ropes. Now, one of the early pioneers in location-based VR entertainment appears to be making good on its comeback after it briefly slipped into the void. As reported by MIXED, it appears pioneering out-of-home […]

The post VR Arcade Pioneer ‘The VOID’ is Making a Comeback appeared first on Road to VR.