Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.
Category: News from the web
News from various tech sites, space, animals and more!
Can Brands Stay Safe in the Metaverse?
As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.
Echo Combat Fans: Are You Ready for The Flamingo Challenge?
Editor’s Note: Credit for this article goes to Codasleuth with minor editing from VRFI staff.
Echo Combat Lounge and ECRanked announce the release of The Flamingo Challenge, an ongoing event for Ready At Dawn’s Echo Combat (an in-app purchase for Echo VR by Ready at Dawn for the Oculus/Meta platform) that will run parallel to Echo VR’s Echo Pass from start to end of each season.
Racket:Next VR Game Officially Sanctioned by International Racquetball Federation
The 17-year-old arrived home, slipped off his shoes, and looked around his room, which had been cleared of all but essential items. He was eager to hang out with his friends and excited to see if his sport team could finally defeat their greatest rival so he stepped onto his gaming mat, picked up his VR headset, and entered the playing area.
Report: Microsoft Braces for Negative Field Tests of Military HoloLens
Microsoft is supposedly gearing up to field test its HoloLens-based military AR headset, however a new report contends the company is bracing for impact, as it’s expecting negative feedback from soldiers. Last year, Microsoft announced it had won a United States Army defense contract worth up to $22 billion which would see the development of a […]
The post Report: Microsoft Braces for Negative Field Tests of Military HoloLens appeared first on Road to VR.
Russia Bans Facebook & Instagram, Quest Sees Ripple Effects
Facebook and Instagram have been blocked in the Russian Federation, with both social media platforms now completely inaccessible to users in that country. Meta’s VR services haven’t been mentioned by name in the bans, although they’re also likely to become inaccessible as a side effect. The ongoing invasion of Ukraine has caused a huge backlash […]
The post Russia Bans Facebook & Instagram, Quest Sees Ripple Effects appeared first on Road to VR.
NASA Astronauts Begin Spacewalk to Prep for Solar Array Replacements
Expedition 66 Flight Engineers Kayla Barron and Raja Chari of NASA began a spacewalk to assemble and install modification kits required for upcoming solar array upgrades on the?International Space Station?at 8:12 a.m. EDT. Barron, designated extravehicular crew member 1 (EV1), is wearing a suit with red stripes. Chari, designated extravehicular crewmember 2 (EV 2), will wear …
NASA TV is Live as Two Astronauts Prep for Station Spacewalk
NASA Television coverage of today’s spacewalk with NASA Flight Engineers Kayla Barron and Raja Chari now is underway and also is available on the NASA app, the Space Station blog and the agency’s website. The crew members of Expedition 66 are preparing to exit the?International Space Station‘s Quest airlock for a spacewalk expected to begin at approximately 8:05 …
Big XR News from VRARA, Niantic, Singulos Research, and HP
The Immerse Global Summit’s Metaverse 2.0 event saw an industry-wide gathering of some of the top global tech firms investing and developing the next steps in the Metaverse. The massive two-day event saw numerous talks, panel discussions, and big reveals in the market, and was joined by a week full of massive headlines driving content […]
MediView XR Raises $9.9m for TeleHealth Solution
Last week, MediView XR secured roughly $9.9 million in a round of funding, enabling the Cleavland-based- firm to enhance remote connectivity and spatial computing for its immersive surgical navigation platforms. Inside View Investments led the Series A funding round in a simple agreement for future equity (SAFE) financing proposal. MediView XR is searching for further […]
Acura Opens Integra Sales with Metaverse, NFTs
Luxury motor company Acura announced last week it would kick off the release of the 2023 Integra by joining the Metaverse with a virtual showroom and launching its first-ever non-fungible token (NFTs). The new Metaverse showroom Acura of Decentraland will debut on 22 March and allow people to view an immersive experience commemorating the Integra […]
Tripp CEO Discusses Partners Meta, Qualcomm, and Niantic
TRIPP, a popular health and wellness solution, began as a virtual reality (VR) app for Meta Quest and Playstation VR headsets, with an augmented reality (AR) port debuting on Nreal smart glasses in November last year. Recently, the firm has seen substantial growth, thanks to working with strong strategic partners such as Meta, Qualcomm, Pico […]
UploadVR Reviews Are Reaching Their Final Form (Hopefully)
We’re updating UploadVR’s reviews system (yes, we know, again).
Starting today, we’re moving to a completely unscored system with four categories: Essential, Recommended, Avoid, and unlabeled reviews.
More details on what this means right here:
VR Awards 2022 To Return To London This Year
The VR Awards will return to London as a live event this year.
More details here.
The XR Week Peek (2022.03.14): Niantic acquires 8th Wall, Magic Leap 2 previews are positive, and more!
Hello everyone from Austin, Texas! Here it’s being amazing for me: together with VRrOOm’s Maud Clavier we are going around
The post The XR Week Peek (2022.03.14): Niantic acquires 8th Wall, Magic Leap 2 previews are positive, and more! appeared first on The Ghost Howls.
Astronauts Go for Tuesday Spacewalk During CubeSat, Antigravity Suit Work
Two Expedition 66 astronauts are in final preparations today for Tuesday’s spacewalk after mission managers gave the final go early Monday. NASA TV will broadcast a live briefing today at 2 p.m. EDT with International Space Station managers discussing the upcoming spacewalk activities. The U.S. Quest airlock has been configured to host NASA Flight Engineers …
Beat Saber Still Beats Zenith In February PSVR Sales
Zenith managed to rank on this month’s PSVR sales charts…
But mainstays like Beat Saber and Superhot still beat it out.
Between Realities VR Podcast: Season 5 Episode 7 Ft. GingasVR
In this week’s episode of the Between Realities VR Podcast, Alex & Skeeva host GingasVR, a content creator known for her imaginative short-form VR videos on TikTok.
Twitter’s Working on Tweet Awards, Another Creator Monetization Option
The option looks set to become another creator monetization pathway.
After The Fall Update Adds Horde Mode & More, Available Now
Horde mode is available now for After The Fall players, thanks to a new update rolling out across all platforms.
Samurai Sword Fighting And Cave Digging On Quest – Other VR Games On Our Radar This Week
A chance to swing samurai swords and new updates for Cave Digger 2 are just some of the VR titles on our radar this week.
‘Pokémon GO’ Developer Niantic Acquires WebAR Company 8th Wall
Niantic, the company behind Pokémon GO, the Lightship AR SDK, and more, announced this week that it has acquired 8th Wall, creators of AR development tools designed to run through web browsers with wide reach across devices. In what the company calls its “largest acquisition to date,” Niantic this week announced that is has acquired 8th Wall, […]
The post ‘Pokémon GO’ Developer Niantic Acquires WebAR Company 8th Wall appeared first on Road to VR.
US ‘ARmy’ Trials Microsoft, Taqtile Immersive Kit
Fort Stewart, a military base and census-designated place in Georgia, United States, has deployed augmented reality headsets to its 3rd Infantry Division forces, the US Army announced on Thursday. Soldiers trialling the new platform have remained at Georgia’s coastal region to gain feedback on early testing and implementation of the devices tasked with helping personnel […]
STYLY Tool Cuts XR Production Time 66 Percent
STYLY, a cloud-based application that gives augmented, virtual, and mixed reality (AR/VR/MR) content creators a place to showcase their work and collaborate, announced on Tuesday an update that significantly reduces production times for creating immersive experiences. STYLY released a new feature named Modifier, which reduces production times of extended reality (XR) experiences by 60 percent, […]
Opening the Firehose: What is Serious Gaming?
The Metaverse, a merger of spatial computing and the internet, aims to become the next platform for human connectivity after the Internet. The Web 3.0 system of interconnected virtual worlds requires an unprecedented level of cooperation, technological ingenuity, and interoperability to succeed. The gaming industry has become the precursor to the Metaverse, with decades of […]