VR’s Biggest Ad Yet Pushed ‘Meta Quest’ to a National Audience During the Super Bowl

It’s hard to find a single event with a bigger audience than the Super Bowl, which has made it one of the hottest pieces of advertising real estate anywhere. Meta went big this year with a 60 second ad spot that served to both promote VR to a national audience and solidify its rebranding from […]

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Vein, Eye Scans as Russian Cargo Mission Orbits Toward Station

Vein scans and hardware maintenance kept the Expedition 66 crew busy on Tuesday aboard the International Space Station. Meanwhile, Russia’s 80th space station cargo mission is orbiting Earth and on schedule to arrive at the orbiting lab early Thursday. Three astronauts were scheduled on Tuesday afternoon for a series of vein and eye scans with …

Russian Cargo Craft Blasts off to Resupply Station

The uncrewed Russian Progress 80 is safely in orbit headed for the International Space Station following launch at 11:25 p.m. EST (9:25 a.m. on Feb. 15 Baikonur time) from the Baikonur Cosmodrome in Kazakhstan. The resupply ship reached preliminary orbit and deployed its solar arrays and navigational antennas as planned on its way to meet …

Russian Cargo Craft Launching to Station Live on NASA TV

NASA Television, the agency’s website and the NASA app now are providing live coverage of the launch of a Russian cargo spacecraft to the International Space Station. The uncrewed Russian Progress 80 is scheduled to lift off on a Soyuz rocket at 11:25 p.m. EST (9:25 a.m. on Feb. 15 Baikonur time) from the Baikonur Cosmodrome …

Big XR News from McDonalds, Snap, Basemark, and Unity

Four of the world’s biggest brands made headlines after stepping up efforts to enter the Metaverse and develop next-generation solutions for the future spatial communications platform. McDonald’s, Unity, Snap, and Basemark delivered their use cases for virtual, augmented, and mixed reality (VR/AR/MR), which showcased fresh approaches to immersive technologies. Here are the biggest stories from […]

VR, Metaverse Insurance Claims Jump 31 Percent

Aviva, the UK’s biggest insurance firm, revealed in a report that claims on accidents from Metaverse and virtual reality (VR) devices spiked 31 percent last year, the Guardian reported on Monday. According to the London-based company, some injuries have involved people shattering light fixtures, punching ceiling fans, crashing into furniture, breaking televisions, and others, sending […]

InVeris to Debut AR Trainer at World Defense Show

InVeris Training Solutions (IVTS) is set to debut its See-Rehearse-Collectively Experience (SRCE) augmented reality (AR) solution at a major upcoming event, it announced on Monday. The defence training firm will unveil its world-first SRCE platform at World Defence Show in Riyadh, Saudi Arabia, which will allow military personnel and law enforcement to practice full-scale missions […]

What Is the Blockchain?

The blockchain refers to a data storage and transmission protocol based on an architecture of connected ‘blocks’. Cryptographer David Chaum first mentioned the concept of the blockchain in his 1982 dissertation, Computer Systems Established, Maintained, and Trusted by Mutually Suspicious Groups, but at that time, the technology did not exist to make it viable.   […]

Instagram Adds Stories Likes to Provide Insight on Viewer Engagement

The option provides a low-touch way to engage with Stories, which could have a big impact.

Snapchat Shares New Data on the Value of its ‘High Impact’ Ad options

The study looks at how Snap’s most prominent ad options can drive brand awareness and direct campaign performance.

Snapchat Will Enable Top Creators to Insert Mid-Roll Ads into Their Stories in New Monetization Test

It’s the latest in Snap’s push to build a more sustainable funding system for creators in the app.

Should You Use Hashtags on LinkedIn? [Poll]

LinkedIn has been putting more emphasis on hashtag use of late – but do they really help to improve your post performance?

Multiplayer VR Horror Paranormal Hunter Gets Free Demo

Multiplayer VR horror game Paranormal Hunter now has a free demo on PC for Meta headsets.

It’s a bit like Phasmophobia, but can it stand apart from its influences?

The XR Week Peek (2022.02.14): SteamVR headsets go beyond 3M, body-tracking leaked for Quest SDK, and more!

Happy San Valentine’s Day everyone! We are all in love with XR, so this is our day… and I also

The post The XR Week Peek (2022.02.14): SteamVR headsets go beyond 3M, body-tracking leaked for Quest SDK, and more! appeared first on The Ghost Howls.

Crew Gets Ready for Pair of Cargo Missions Launching this Week

A Russian cargo craft is at its launch pad counting down to a lift off tonight to resupply the International Space Station. Meanwhile, the seven-member Expedition 66 crew stayed focused on a variety of research activities while getting ready for another cargo mission due to arrive early next week. Russia’s ISS Progress 80 resupply ship …

Virtual Virtual Reality 2 Devs On Driving Yourself Like A Mech And Merging Consciousnesses

What happens when a metaverse shuts down? That’s the question driving the developers behind Virtual Virtual Reality 2, which debuted this week from one of VR’s most inventive studios.

Between Realities VR Podcast: Season 5 Episode 2 Ft. GetHip

In this week’s episode of the Between Realties VR Podcast, Alex and Skeeva are joined by GetHip, an up-and-coming VR YouTuber with 225,000 subscribers showing no signs of slowing down.

Competitive Sailboat Racing Coming Soon To Quest With MarineVerse Cup

MarineVerse Cup, a competitive VR sailboat racing game, is coming to the Meta Quest store in a few weeks.

Gleechi VirtualGrasp SDK Offers Dynamic Hand Interactions For VR Developers

Gleechi’s VirtualGrasp SDK is now available in early access, offering auto-generated and dynamic hand interactions and grasp positions for VR developers. 

McDonalds Files Patents for Metaverse Solutions

McDonalds has become the latest entrant to the Metaverse after it filed several patents to develop Metaverse goods and services, spanning from digital restaurants, cafes, and others, global media reported this week. Trademark Lawyer Josh Gerben tweeted the news on Wednesday, revealing ten patent applications the food and beverage giant had recently filed to the […]

Snap, Verizon Team Up for AR Super Bowl Experience

Snap Inc announced on Friday it would release a full pre-game augmented reality (AR) experience for this year’s National Football League (NFL) Super Bowl LVI event. Cooperating with global brands DraftKings Sportsbook, Frito Lay, Nissan, and Uber Eats, the Super Bowl debut will allow these brands to promote their brands with immersive AR adverts and […]

DREST Appoints Lisa Bridgett as CEO, Eyes Metaverse

Luxury styling game firm DREST has appointed Lisa Bridgett as Chief Executive in a bid to develop the  company’s management team and advance its expansion, it announced on Friday as seen by XR Today. Bridgett has formerly worked for massive brands such as Accenture, Ralph Lauren, Net-A-Porter, and Universal Music, and holds extensive experience in […]

What Is Meta Horizon Worlds?

As the Metaverse begins to take shape, the industry needs the contributions of virtual reality (VR) content creators. These creative workforces will populate the Metaverse with new and exciting experiences, ranging from gameplay and e-commerce to learning and collaboration.   Now, Meta Platforms Inc., formerly known as Facebook, has launched a solution that will make it […]

TikTok Warns Users to be Wary of Romance Scams Ahead of Valentine’s Day

Romance scams are on the rise, and TikTok’s looking to help users spot the warning signs to avoid potential harm.

How Social Platforms are Celebrating Super Bowl LVI

Here’s a look at the various ways in which you can join in the celebration around Super Bowl LVI via your favorite social apps.