Walmart Targets Metaverse to Build Future of Retail

US global discount retail chain Walmart has captured the imagination of the internet with rumours of a potential Metaverse shopping experience. In an unprecedented move, Walmart announced it plans to introduce shoppers to an assisted virtual reality (VR) retail experience complete with full support for cryptocurrencies and NFTs. Walmart filed a series of applications to […]

Varjo Debuts Reality Cloud Streaming Update

Varjo Technologies has upgraded its Varjo Reality Cloud solution with global cloud streaming, bringing the company closer to its vision of a real-life collaborative platform for the Metaverse, the firm announced on Wednesday. The world’s top provider of enterprise-level virtual and extended reality (VR/XR) solutions revealed the upgrade, which offers select Varjo customers early access […]

ByteDance Closes Investment Office, Cuts 100 Jobs

Pico Interactive and Tiktok’s parent company ByteDance recently announced it would shut down its investment department to reduce indirect spending and strengthen the firm’s ever-growing business ventures, reports revealed on Wednesday. In a statement to CNBC, a Bytedance spokesperson said it would close the investment branch to “strengthen the focus of the business, [and] reduce […]

Microsoft Opens HoloLens 2 Sales in India

Microsoft India announced on Wednesday it had released the HoloLens 2 for sale in the country, allowing Indian companies to purchase the innovative mixed reality (MR) solution three years after its launch. The head-mounted display (HMD) merges real and digital content in real-time, where workers can communicate remotely, work on diagnostics or schematics, receive remote […]

Instagram Launches Live Test of Fan Subscriptions, Providing More Monetization Options for Creators

The options will provide another avenue for creators to generate direct income from their fans in the app.

Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

The reports focus on key discussions that have seen a notable rise in interest on the platform over the past year.

TikTok Adds Insights on the Latest Trending Songs by Region to its Trend Discovery Listings

The new element adds to TikTok’s growing usage insights offering to help marketers plan their promotions.

New Report Highlights the Rise of Social Media Shopping [Infographic]

More consumers are looking to make purchases in-stream in social apps.

Quest v37 Update Adds Hand-Tracking Quick Menu, Apple Magic Keyboard Support & More

Quest v37 is rolling out today!

A new hand tracking menu, Apple Magic Keyboard support and much more await. Details here!

Gorgeous VR Adventure Unbinary Reveals New Trailer

Here’s another trailer for the gorgeous upcoming VR adventure, Unbinary.

7 Ingredients of Great B2B Marketing Teams

B2B marketing is more complex than ever before. A familiar refrain, one that unfortunately continues to be true. More tools. More technology. More competition. More customer expectations. Every B2B marketing team faces these same obstacles. Yet, some of them succeed disproportionately. Why? To be a great B2B organization, you must now employ and manage a […]

The post 7 Ingredients of Great B2B Marketing Teams appeared first on Content Marketing Consulting and Social Media Strategy.

This Pioneering Fractal Artist is Returning to VR with a New Album Soon

It’s been a while since we last wrote about Julius Horsthuis, a visual effects artist who authored a series of fractal 360 videos for VR which are simply mind-blowing—both now and back in the good ol’ days of the Oculus Rift DK2 when we first experienced them. Now the Dutch artist announced a new album […]

The post This Pioneering Fractal Artist is Returning to VR with a New Album Soon appeared first on Road to VR.

‘Wooorld’ is a Multiplayer Version of ‘Google Earth VR’ for Quest, Releasing Soon

Google Earth VR is a fun and useful way of seeing the world—it’s easy to lose yourself visiting your home town, or mapping out new adventures thanks to the company’s extensive 3D building scans. Unfortunately Google Earth VR is a PC VR only app, meaning it doesn’t work natively on Quest. That’s not set to change […]

The post ‘Wooorld’ is a Multiplayer Version of ‘Google Earth VR’ for Quest, Releasing Soon appeared first on Road to VR.

Varjo is Bringing Foveated XR Cloud Streaming to Its Headsets & Beyond

Varjo, makers of high-end XR headsets, today announced it is introducing an XR cloud streaming service for enterprise customers. The streaming solution leverages the headset’s foveated rendering to deliver high quality XR experiences on less powerful machines. The company plans to eventually allow other headsets to make use of the service as well. Varjo today […]

The post Varjo is Bringing Foveated XR Cloud Streaming to Its Headsets & Beyond appeared first on Road to VR.

Inside VR Design: The Clever Weapons, Locomotion, & Open-world of ‘Stormland’

In Inside VR Design we examine specific examples of great VR design. Today we’re looking at the clever design of Stormland’s weapons, locomotion, and open-world. You can find the complete video below, or continue reading for an adapted text version. Stormland is an open-world action-adventure game with co-op support from Insomniac Games. It’s available on Oculus […]

The post Inside VR Design: The Clever Weapons, Locomotion, & Open-world of ‘Stormland’ appeared first on Road to VR.

Cosmonauts Wrap Up Spacewalk after Russian Module Work

Russian cosmonauts Anton Shkaplerov and Pyotr Dubrov of Roscosmos concluded their spacewalk at 2:28 p.m. EST after 7 hours and 11 minutes. Shkaplerov and Dubrov completed their major objectives for today to ready the new Prichal module for future Russian visiting spacecraft. The cosmonauts installed handrails, rendezvous antennas, a television camera, and docking targets on Prichal, …

Russian Spacewalkers Exit Station to Service Russian Modules

Expedition 66 Commander Anton Shkaplerov and Flight Engineer Pyotr Dubrov of Roscosmos began a spacewalk to ready the new Prichal module for future Russian visiting spacecraft when they opened the hatch of the Poisk docking compartment airlock of the International Space Station at 7:17 a.m. EST. Coverage of the spacewalk continues on NASA Television, the NASA app, and …

NASA TV is Live as Two Cosmonauts Prep for Station Spacewalk

NASA Television coverage of today’s spacewalk with cosmonauts Anton Shkaplerov and Pyotr Dubrov of the Russian space agency Roscosmos is now underway and is also available on the NASA app and the agency’s website. The crew members of Expedition 66 are preparing to exit the International Space Station‘s Poisk module on the space-facing side of …

Microsoft To Buy Activision Blizzard in Metaverse Push

Microsoft is set to acquire one of the world’s top gaming development and interactive entertainment publishers in a bid to create “building blocks” for the Metaverse, the company announced on Tuesday. The Redmond, Washington-based tech giant said it planned to buy out Activision Blizzard Inc to expedite the former’s gaming business operations across PCs, mobiles, […]

NUS Medical School Adopts Microsoft HoloLens 2

The National University of Singapore’s Yong Loo Lin School of Medicine (NUS Medicine) announced last week its medical and nursing students will adopt Microsoft’s Hololens 2 mixed reality (MR) headsets for clinical procedure training. As of April 2022, NUS educators will introduce Project Polaris, the university’s MR-based immersive learning platform. Polaris uses real-time 3d (RT3D) […]

HS2 Taps VR, Digital Twins to Monitor Railways

Britain’s High Speed Rail Network (HS2) has received a smart ally in the fight against service and operational issues, the company tasked with building the massive project announced on Monday. HS2 Ltd will incorporate both virtual reality (VR) and real-time sensor monitoring of network infrastructure such as power lines, railways, bridges, and others to safeguard […]

FTC, NY-Led Group Appeal Lawsuit Against Meta

This week, the Federal Trade Commission, along with US states such as New York, Tennessee, and North Carolina, are building an anti-competitive case against global virtual reality (VR) firm Meta. In a move launched by the office of New York Attorney General Letitia James, lawmakers plan to investigate the Menlo Park-based firm on accusations from […]

Twitter’s Latest Promotional Campaign Focuses on Celebrities Who’ve Manifested Success Via Tweet

The campaign showcases a range of celebrities that tweeted their dreams and ambitions long before achieving success.

Twitter Expands its Test of User-Reported Misinformation, Expanding Platform Insight

The program is designed to help Twitter’s enforcement teams understand content trends, and improve its action on such.

TikTok Looks to Expand Content Horizons with New, Integrated ‘Stories’ Test

TikTok’s looking to expand its content options, with a view to maximizing user attention, and creator opportunities.