TikTok says that traditional ad measurement approaches fail to adequately credit the value of ads.
Category: News from the web
News from various tech sites, space, animals and more!
Google Adds More Generative AI Elements To Search
Some interesting new updates to Google’s AI-based SGE experience.
Meet Lewis Hamilton In VR With Mercedes ‘VIP Garage Tour’ From Qualcomm
F1 Las Vegas Grand Prix attendees can meet Lewis Hamilton in VR with Qualcomm’s ‘VIP Garage Tour.’
Among Us VR Readies For Pico & PSVR 2 Launch With Cross-Play
Among Us VR comes to Pico in December as Schell Games teases PSVR 2 release by “pleading the 5th”.
Richie’s Plank Experience Looks Like A New Game On Quest With Latest Update
Richie’s Plank Experience gets a major upgrade on Quest, adding enhanced visuals and mixed reality support.
[Industry Direct] ‘Pavlov Shack’ Revamps Modding, Now on the Official Meta Quest Store
Industry Direct by Will Cloxton at Vankrupt Games Industry Direct is our program for sponsors who want to speak directly to the Road to VR newsletter audience. Industry Direct posts are written by sponsors with no involvement from the Road to VR editorial team. Links to these posts appear only in our newsletter and do not […]
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New ‘Arizona Sunshine 2’ Gameplay Video Shows off Campaign, Co-op & More
Vertigo Games showed off more of its upcoming zombie-slaying adventure Arizona Sunshine 2 in a new Gameplay Showcase today, featuring an extended look at the single-player campaign, co-op mode, and a first look at some new gameplay mechanics. Update (11AM ET): In the deep dive video we get a closer look at Arizona Sunshine 2’s single-player campaign, […]
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Google’s VR Studio Owlchemy Labs Now Has Two Platinum-selling Titles
Owlchemy Labs, the Google-owned VR studio behind Job Simulator (2016), announced the game’s sequel Vacation Simulator (2019) just went platinum, having now topped over one million units sold. The studio’s breakout title Job Simulator went platinum in early 2020, owing not only to its fun and approachable gameplay, but also for having been a launch title for HTC Vive, PSVR, and […]
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Space Biology Research Wraps Up Crew’s Work Week
Bacteria, brain aging, and gravity-sensing cells were the main research subjects aboard the International Space Station on Friday. The seven Expedition 70 crew members also worked on computers, communications gear, and life support maintenance to wrap up the work week. NASA Flight Engineer Loral O’Hara explored how microorganisms grow in microgravity, the potential damage they …
Station Research Benefits Humans on Earth, Crews in Space
A variety of research taking place today on the International Space Station is helping NASA and its partners support crews living and working off the Earth. The ongoing Expedition 70 investigations are informing ways to improve human health and plan future missions to the Moon, Mars, and beyond. Astronauts Loral O’Hara and Satoshi Furukawa joined …