Meta Quest Pro: Price Range, Features & Everything We Know (So Far)

Here’s everything we know about Quest Pro – what Meta has confirmed, what leaks have revealed, and what a supply chain analyst claimed about the resolution & screen type:

First Hand analysis: a good open source demo for hand-based interactions

I finally managed (with some delay) to find the time to try First Hand, Meta’s opensource demo of the Interaction SDK , which shows how to properly develop hand-tracked applications. I’ve tested it for you, and I want to tell you my opinions about it, both as a user and as a developer. First Hand […]

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Unity Examines Digital Twins and the Metaverse

In this session, we discuss the following: 1) How digital twins are helping companies to enter the Metaverse 2) Why businesses should focus on digital twins as a primary entry into the Metaverse 3) Biggest takeaways from the IGS 2022 Europe and global tech community If you’re looking for more information on this topic visit […]

Meta Explores Immersive Learning at the IGS 2022 Europe

In this session, we discuss the following: 1) Reasons for the rise of immersive learning amid the COVID-19 pandemic 2) How Meta Platforms is building XR learning solutions for the Metaverse 3) The future of immersive learning and key takeaways from the IGS 2022 Europe If you’re looking for more information on this topic visit […]

Mojo Vision, Adidas Address AR Contact Lenses at IGS 2022 Europe

On Friday, Nathan Pettyjohn, CEO of the Immerse Growth Network and the (Virtual and Augmented Reality Association (VRARA), hosted a panel on the potential benefits of using AR smart contact lenses during sports as well as emerging safety concerns. Eric Johnsen, VP of Business Development at Mojo Vision, a company developing smart AR contact lenses […]

Magic Leap to Launch in 19 Countries, Exec Says

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. The high-level exec made the comments amid a major discussion panel with some of […]

LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

Given the popularity of Carousel posts in the app, Document Ads could be a valuable addition.

Snapchat Announces New Content Deal with LaLiga, as it Seeks Ways to Attract Older Users

Snapchat’s looking at how it can maximize its appeal for a broader range of audiences.

Report Shows that Snapchat Users are More Mentally Engaged with Snap Ads

The research shows how Snapchat users mentally engage when using the app.

Twitter Leans into Emerging Video Trends with New Video Showcase Elements

Twitter’s not going ‘full TikTok’ like Meta, but it is trying to lean into the latest video consumption trends.