Could AR Mirrors Replace Brick-And-Mortar Stores?

The virtual fitting room market has the potential to explode over the next few years. According to a recent report by SourceJournal, Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience. Last week at Viva Technology Paris, Zero10, an augmented […]

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Meta Lowers VR User Age To 10

We could be seeing a lot more pre-teens in the metaverse moving forward. Last week Meta announced new parent-managed Meta accounts for families, allowing parents and guardians to better manage their children’s VR activities on Meta Quest 2 and Meta Quest 3 headsets. The company also announced that it’s lowering the recommended age for VR […]

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‘Masterpiece X’ Lets You Remix 3D Models on Meta Quest 2 for Free

While many VR creation tools target professional artists, designers, and creators, Masterpiece X hopes to tap into more of a hobbyist market—helping to democratize access…

DoubleVerify to Boost Meta Ad-Based Solutions

DoubleVerify, a major digital media measurement, data, and analytics software platform, announced on Thursday it would expand its advertisement solutions with Meta Platforms. The efforts aim to increase performance for advertisers on Facebook and Instagram Reels. As a participant in @Meta’s measurement partnership program, DV is excited to announce that it can now measure viewability […]

Lenovo and Talespin Create Real ROI with Immersive Learning

Watch on YouTube. In this interview, David Dungay from XR Today speaks to Jason McGuigan, Head of VR, Lenovo & Kyle Jackson, CEO, Talespin about the immersive learning opportunity for businesses today. The discussion includes: Defining the immersive learning opportunity for businesses What customers should look for in an immersive learning solution What are the […]

Ultraleap, BrightSign Collaborate on Hand-Tracking Digital Displays

This Monday, hand-tracking and haptics hardware manufacturer Ultraleap partnered with BrightSign to distribute its TouchFree solution across XC5 media players to enhance digital signage communications and marketing opportunities. The solution’s integration enables BrightSign to leverage improved interactivity and engagement during digital enterprise communications to suit clients in sectors such as retail and advertising. Jeff Hastings, […]

Pretia Technologies: Increasing AR’s value within a Busy Market

Watch on YouTube. XR Today’s Rory Greener hosts Sid Wang, the Product Manager of Pretia Technologies. In this session they discuss the following: Introduce Pretia Technologies and what they are offering to clients Introduce VPS systems, and what innovations have they made in the technology space Is XR a good tool for entertainment, broadcast, and […]

AI for Business: Use Cases and Trends

Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn.

Guest: Chris Penn | Show Notes: socialmediaexaminer.com/568

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Vanessa Pappas Steps Down as TikTok COO

Pappas has been the local face of the Chinese-owned company.

Unilever taps into #CleanTok craze with global TikTok partnership

The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.