Category: News from the web

The structure is meant to represent the company’s new brand platform, “Affordable Design. Endless Possibilities.” IKEA is no stranger to immersive technology. The Swedish furniture retailer has released numerous augmented reality (AR) experiences in the past, from an educational in-store game to a home decor app that allows you to “delete” furniture in your real-world […]

The post IKEA Built A Massive 19-Foot Bag With AR Capabilities appeared first on VRScout.

The latest edition of the popular flight simulator will feature new professions to master and aircraft to pilot, but what about VR? This past weekend, Microsoft revealed that a standalone sequel to the 2020 edition of Microsoft Flight Simulator is in the works for PC and Xbox consoles, promising “the latest technologies in simulation, cloud, […]

The post Microsoft Flight Sim 2024 VR Support Is Up In The Air appeared first on VRScout.

Summer = showcase season, and today, all eyes are on the UploadVR Summer Showcase 2023. Clocking in at over an hour long, there’s plenty of…

Last week, Apple debuted the Vision Pro headset, the firm’s first dive into the XR space. Apple has already experienced exposure to the immersive technology space, a firm that has minor AR integration for its iPhone and iPad devices. However, with its immersive device debut, Apple is looking to make a big splash. The firm […]

Today, SyncReality, providers of XR design tools, announced a new application ready for Apple Vision Pro and Meta Quest 3 devices ahead of each product’s release. SyncReality’s AR-powered consumer application, Home Design, gives soon-to-be Vision Pro and Quest 3 users access to tools for placing RT3D AR items on top of their real-life homes. The […]

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement, Google abused its position over the last nine years by offering better treatment to its AdX exchange. This has resulted in ad auctions and bids […]

Twitter’s new chief has a tough task ahead of her, and not everyone’s going to agree with her approach.

Meta’s I-JEPA project aims to simulate human response for its predictions.

The event aims to celebrate the best examples of TikTok marketing.

A handy collection of all of TikTok’s marketing tips and resources.