Apple Trademarks XR Operating System

This month, Apple once again teased its upcoming XR headset by trademarking a stylisation of “xrOS” with the New Zealand Intellectual Property Office. The trademark filing relates to the font used in the upcoming xrOS branding by Apple. Apple is trademarking xrOS under the firm’s own San Francisco typeface, which it also uses for iOS, […]

Campfire Debut Cross-Platform Holographic Collaboration Tools

This week, Campfire announced a new “killer” application which allows customers to leverage the firm’s immersive AR collaboration tools for users between PC, Mac, and iPad devices. Moreover, the application supports Campfire’s custom XR headset for PCs. The new service combines Campfire’s previously available applications to enable an immersive collaboration suite leveraging the firm’s hardware […]

How Big is the Augmented Reality market?

Augmented Reality has officially gone mainstream. One considered too complex and expensive for most companies investing in digital transformation, AR has quickly evolved into a versatile, highly accessible toolkit for a variety of different use cases. Today, companies and consumers alike are using AR for everything from enhanced shopping experiences to team collaboration.   Additionally, the […]

YouTube Ad Targeting: How to Maximize Your Results

Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben Jones.

Guest: Ben Jones | Show Notes: socialmediaexaminer.com/563

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Montana Becomes the First US State to Issue a Full Ban on TikTok

Could this be the start of a new wave of restrictions on the app?

Meta Shares its Latest VR Developments, Including the Capability to Use VR Headsets in a Moving Car

Meta continues to build its metaverse experiences.

TikTok Announces New, Exclusive Content Deal with the New York Yankees

Interest in sports is rising on TikTok.

Study Shows that 25% of Twitter Users Don’t Expect to Still be Using Twitter in 12 Months

Many Black and female Twitter users have taken a break from the app, per the new data comparing the pre- and post-Musk eras for the platform. 

Spacetop Is A New Kind Of Laptop With Tethered AR Glasses Instead Of A Screen

Spacetop is a new kind of laptop with tethered AR glasses instead of a screen.

Details here:

Nock Lines Up A PSVR 2 Release Next Week

Soccer meets archery with Nock, a VR multiplayer game arriving on PSVR 2 next week.

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