Red 6, Lockheed, KAI Partner for ATARS Fighter Pilot Trainer

Red 6 and two major defence and aerospace companies have joined forces to develop an ecosystem of augmented reality (AR) trainers and solutions, it was revealed on Tuesday. Lockheed Martin, Korea Aerospace Industries, and Red 6 formed the partnership to create a tech framework to implement the latter’s Advanced Tactical Augmented Reality System (ATARS). The […]

Rome Wasn’t Built in a Day, and Neither Was the Metaverse

The history of technology is replete with over-hyped pronouncements and predictions. But over the long haul, many technologies found their place in the consumer market – thanks to enterprise adoption. Some technologies can experience rapid adoption, while others might take longer. And to paraphrase Mick Jagger, “Time is on my side” for companies that persist […]

Meta Debuts Generative AI Tools

Meta Platform’s AI division broke through the noise of XR headsets this Monday by announcing a new generative AI tool: VoiceBox. The firm’s new AI solution creates high-quality audio clips and matches pre-existing audio samples with additional support for six languages. Voicebox provides a rich advertising avenue for marketing teams. Moreover, Meta supports marketing opportunities […]

The Hottest Trends in Immersive Collaboration for 2023

Immersive technologies are no longer reserved for the gaming and entertainment industries. In recent years, as XR (Extended Reality) solutions have grown more advanced, we’ve begun to see these innovations appearing in virtually every enterprise and industry.   Driven by a need to synchronise employees in the world of hybrid and remote work, immersive collaboration is […]

Meta Expands Reels Ad Options, Adds Simplified Music Option for Reels Promotions

Some new considerations for Reels promotions.

Research Shows that the Majority of Marketing Professionals are Using Generative AI Tools

Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.

Snapchat Shares New Research into Faster Generative AI Processing Speeds

Faster creation could facilitate all new generative AI use cases.

LinkedIn Shares Tips on How to Make Your LinkedIn Ads and Posts Stand Out

Some handy pointers for your LinkedIn content efforts.

The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

Another week, another roundup! I didn’t forget my promise of a big article about the Vision Pro, I just had to postpone it because I was too busy. But it’s coming this week, so be prepared… Top news of the week Samsung may have changed its plan because of the Vision Pro announcement We just finished […]

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One of PC VR’s Best-looking Games is Coming to Quest & PSVR 2 This Week

Hubris (2022), the VR shooter from Cyborn, is arguably among the most visually intense VR games out there. Now the studio is slimming it down the game to fit on PSVR 2 and the Quest platform, and it’s coming this week. First launched on PC VR headsets in late 2022, Cyborn announced that its sci-fi […]