AR Technology Brings Formula 1 Into Your Living Room

This is the closest you’ll likely get to owning an F1 car. With the new season just around the corner, professional Formula 1 race teams have begun revealing the official liveries for their 2023 F1 cars. This includes Alfa Romeo—who this week unveiled a bold red-and-black design for its C43 race car. As part of […]

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A Complete Guide to AR Smart Glass Solutions in 2023

Augmented reality (AR) solutions have grown in popularity over the last few years, utilising mostly consumer-facing smartphone platforms. These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. Additional firms such as IKEA and Walmart have also explored how to use […]

Will Self-Custody Crypto Wallets Allow DeFi to Survive for XR Platforms?

In a world accelerating towards concepts like the “metaverse” and “Web 3.0”, extended reality is playing a significant role in how consumers are likely to interact with brands, entities, and experiences in the years ahead. We’re already seeing evidence of new XR-ready economies emerging in this digital landscape, from the rise of NFTs, to the […]

Why Are Motorists Switching to AR Navigation?

Imagine a world where drivers could get real-time visual instructions transmitted to their windshield when navigating roads around the world. They could see virtual arrows pointing them in the correct direction, alerts letting them know about potential mechanical problems, and even receive notifications to help them drive more safely. It might seem like a futuristic […]

Which Big Tech Companies Are Turning To The Blockchain?

A few years ago, the blockchain was a concept primarily associated with the cryptocurrency landscape. Mention “blockchain” to a brand and they’d assume the conversation would be straying towards Bitcoin or online trading. However, in recent years, businesses have begun to discover just how versatile blockchain solutions can be. More than just a system for […]

Google Says that AI-Generated Content is Not Against its Search Guidelines

But don’t start farming out your SEO content work to ChatGPT just yet.

YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

The new option will enable brands to own a timeslot surrounding a major event.

YouTube Adds New Option to Locate Comment Responses, Updates for Comments in Shorts

Some new engagement options for your YouTube channel.

TikTok Provides More Ways to Amplify Organic Content with Updated ‘Promote’ Tools

New ways to create quick campaigns on TikTok.

The Light Brigade Releases February 22 For Quest 2, PSVR 2 & PC VR

The Light Brigade now has a confirmed release date of February 22 for Quest 2, PSVR 2 and PC VR.