In this week’s episode of the Between Realities VR Podcast, Alex and Skeeva host Eric Masher and Todd Jackson of Q2C VR Gamer.
Meta’s Reality Labs Faces Internal Shake Up
Meta will scale down production of its upcoming Project Nazare augmented reality (AR) smart glasses and divert efforts towards other immersive hardware, a report from The Information revealed on Thursday. Meta has shifted its focus after an internal shakeup of its Reality Labs Division, leading the Menlo Park-based firm to delay the expected 2024 release […]
PixelMax Builds Alder Hey Hospital Metaverse
Event technology service firm PixelMax has developed a bespoke metaverse for Alder Hey Children’s Hospital, the company announced on Wednesday. The new immersive environment aims to reassure child patients ahead of their radiology visits, namely in an effort to reduce delayed and cancelled appointments, the company explained. Citing figures from the National Health Service (NHS), […]
Deadmau5’s PIXELYNX, Hadean Partner for Music Metaverses
Hadean, a British Web3 startup, has teamed up with PIXELYNX to scale up the world’s first music metaverse, ELYNXIR, it was announced earlier this week. Co-founded by electronic music producers and technologists Joel Zimmerman (deadmau5) and Richie Hawtin (Plastikman), the pair developed ELYNIXIR to provide users with a platform to join virtual concerts, earn non-fungible […]
XR Advertising Case Study in Focus: Meta and MADE.com
Connecting with customers in today’s digital-first environment require careful strategy from today’s business leaders. There are countless other companies already vying for attention in the same landscapes, like the Google search engines and social media platforms. However, each environment is rapidly evolving to help further differentiate each brand. Meta, previously Facebook, is one of the […]
Meta Publishes Report into How the Pandemic has Changed the Way That People Connect [Infographic]
Meta’s latest research report looks at how our interactive processes have been altered as a result of the pandemic.
Google Expands Requirements for Ads Relating to Financial Products and Services
The new rules will mean that businesses looking to run finance-related ads will need to have official documentation from local regulatory authorities.
LinkedIn Expands Streamlined ‘Boost’ Ad Option to LinkedIn Events
The option will provide another way to increase interest in your LinkedIn events.
LinkedIn Shares Insights into Ad Bidding Best Practices [Infographic]
The new overview provides insight into how LinkedIn’s ad bidding system works, and how you can maximize your campaign performance.
Reports: Meta Cancels 2024 AR Glasses Consumer Release Amid Cost Cutting
Reports: Meta no longer plans release the true AR glasses slated for 2024 to consumers & instead will use them as a developer kit.
A consumer launch would then happen around 2026 with “a less bulky design and more advanced display tech”.