Snapchat Shares New Data on How AR and Camera Ads Can Help Boost Campaign Performance

Two new studies shine more light on the most effective Snapchat ads approaches.

IDC Estimates Quest 2 Has Sold Almost 15 Million Units

Analyst firm IDC estimates Quest 2 has sold almost 15 million units.

For comparison, PlayStation 5 has sold 20 million units and estimates put Xbox Series X & S over 14 million.

Auki Labs brings privacy and fast calibration to AR

One of the most interesting encounters I had at AWE has been with Nils Pihl, CEO of Auki Labs, a

The post Auki Labs brings privacy and fast calibration to AR appeared first on The Ghost Howls.

Apple’s iPhone Will Soon Scan Your Ear to Solve a Big Problem with Spatial Audio

Today during Apple’s WWDC 2022 keynote, the company announced that iOS 16 will allow users of modern iPhones to scan the shape of their ear to create more accurate spatial audio. Likely implemented as an HRTF, creating custom HRTFs for consumers was once impractical due to the need for sophisticated equipment, but advances in computer […]

The post Apple’s iPhone Will Soon Scan Your Ear to Solve a Big Problem with Spatial Audio appeared first on Road to VR.

Dragon Mission on Hold as Astronauts Conduct Eye Exams, Spacesuit Work

NASA and SpaceX are standing down from this week’s Falcon 9 launch of the CRS-25 cargo mission to the International Space Station. Officials from NASA and SpaceX met today to discuss an issue identified over the weekend and the best path forward. During propellant loading of the Dragon spacecraft, elevated vapor readings of mono-methyl hydrazine (MMH) were measured in …

TG0 Debuts Buttonless Controllers at AWE 2022

At the Augmented World Expo (AWE 2022) last week, extended reality (XR) human-machine interface (HCI) technology developers TG0 showcased its button-free virtual reality (VR) controllers designed for immersive gaming and Metaverse experiences. The UK-based startup designed the revolutionary device to change the way individuals interact with objects and people in virtual environments. During the event, […]

An Interoperable Metaverse? Croquet Explains How It’s Possible

In this session we discuss the following: Croquet’s metaverse operating system aimed at reshaping the Web3 developer landscape The need for companies to develop interoperable solutions amid the rise of the Metaverse Croquet OS features and advantages for immersive world-building and design If you’re looking for more information on this topic, please visit Croquet at […]

Websites to Become Metaverse Hubs, Unity Says

During the opening ceremony of this year’s Augmented World Expo (AWE 2022), Unity Chief Executive John Riccitiello took the stage to discuss emerging Metaverse services. Riccitiello spoke favourably about the future of Metaverse platforms and stated most 2D websites would become 3D “Metaverse destination(s)” by 2030. The CEO added fully digital virtual reality (VR) worlds would […]

Avataar Launches 3D AR Tool amid AWE 2022 Win

Artificial Intelligence and computer vision platform Avataar recently launched an integration augmented reality (AR) solution for eCommerce retailers, it announced last week. The one-click tool allows online shops Such as BigCommerce and Shopify to integrate its platform for shoppers to access interactive 3D AR experiences for products. According to the firm, Avataar’s latest platform, Supernova, […]

Just What’s Happening with the Metaverse?

The metaverse is coming. Building on our latest data we’ve summarized everything you need to know.