Is AR Crucial for Retailers and Brands?

Reactive Reality is an augmented and virtual reality (AR/VR) eCommerce firm reimagining the buyer’s journey. The firm is providing immersive technology solutions which enhances customer engagement. The firm is leveraging AR with its PICTOFIT end-to-end solution, which digitises commerce operations by providing clothing brands and high-street merchants with an online and in-store virtual try-on platform. […]

Rose Law Group Investigates The Future of Metaverse Law

In this session we discuss the following: 1) Why the Metaverse needs a new set of legal frameworks 2) The need for professionals capable of tackling new challenges in virtual environments 3) How the Rose Law Group approaches legal disputes in the virtual landscape If you’re looking for more information on this topic, please visit […]

What’s On: XR Summit Day Two Preview

The inaugural XR Summit kicked off yesterday, starting Tuesday and taking place until September 22. Yesterday’s online event gave centre stage to some of the brightest minds in the XR industry. Today, sessions return featuring the latest immersive tech topics. Today’s keynotes start at 4:00 PM BST. Joining the event will be numerous XR representatives […]

Meta Launches New ‘Collaborative Ads’ to Facilitate More Direct Sales Activity

The option will make it easier to drive direct sales in local markets.

Meta Adds New Tools to Help Promote Emerging Creators on Facebook

Facebook’s looking to sweeten its offering for creators.

Meta Shares New Insights into How to Maximize Your Content Reach on Facebook

‘Unconnected Reach’ is a growing consideration for Facebook marketers. 

Google Adds New Elements to its ‘Consent Mode’ to Ensure Your Site Aligns with User Data Permissions

Consent Mode provides analytics on cookie tracking permissions on your site.

Microsoft Delivering First Batch Of Wide-FoV HoloLens IVAS To US Army

Microsoft is delivering the first batch of highly modified militarized HoloLens IVAS to the US Army.

Dyschronia: Chronos Alternate – Episode 1 Review: A Fine Start For MyDearest’s New Adventure

Dyschronia: Chronos Alternate – Episode 1 is a promising start to an episodic adventure, building upon its predecessors where it counts.

Read on for our full review:

How First-Party Data Strengthens Your Content Strategy

Once upon a time, somewhere in the 1960s, ad men like Don Draper ruled the world of advertising and marketing with a savvy finesse. “If you don’t like what’s being said, change the conversation,” is a line that’s often quoted from AMC’s Mad Men.  While this approach sounds groovy and made every agency boatloads of […]

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