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This week, at the 2025 SXSW festival, alongside arts and technology, immersive technology innovator GIGABYTE announced a partnership with the Taiwan Creative Content Agency (TAICCA) to promote the deployment of an AI-powered XR content creation platform.  The event is famed for showcasing the latest in arts and technology, and this year at the SXSW 2025 […]

Applications are now open for the XR Awards 2025, the most anticipated event in this annual series. Each year, hundreds of XR vendors, leaders, and teams apply for the XR Awards, and 2025 marks our fourth consecutive year. This year, we are introducing a refreshed panel of judges and new award categories. The application period […]

Imagine a training experience where you’re not just reading from books or watching videos of someone else completing tasks. Instead, you’re practicing techniques in a hands-on environment, working on machines, interacting with virtual customers, or even performing medical procedures without risks. That’s immersive learning. According to our research, “enhancing training” is one of the top […]

Elon’s businesses look set to bear the brunt of the backlash against his political involvement.

Some tips for brands looking to tap into the broader celebration this month. 

Meta’s digital wearables push is gaining momentum. 

Some new insights to assist in your content planning. 

Surviving Mars: Pioneer is a VR reimagining of the strategy game, and it’s entering early access later this year.