Meta ran two Super Bowl ads for the Ray-Ban Meta glasses featuring Chris Pratt, Chris Hemsworth, and Kris Jenner.
The XR Week Peek (2025.02.10): The Meta Quest Store is in a transition phase, Apple may integrate PSVR 2 controllers, and more!
These days I feel better, so this newsletter is coming on time again (yay!). It’s been a good end of the week for me: on the work side, I have broken the news about camera access on Android XR (more on this later on), while on the personal side, I managed to cook some good […]
The post The XR Week Peek (2025.02.10): The Meta Quest Store is in a transition phase, Apple may integrate PSVR 2 controllers, and more! appeared first on The Ghost Howls.
How to Use Data More Strategically to Reach Audiences
Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, you’ll discover opportunities that offer even better results? […]
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‘Civilization VII’ is Getting a Surprise VR Version for Quest 3 Soon
Sid Meier’s Civilization VII is coming to PC and console on February 11th, but now developer Firaxis and publisher 2K Games say a version of the game is also releasing on Quest this Spring. The Quest exclusive game is said to be “a distinct version of the game made exclusively for Meta Quest 3 and 3S,” […]
The post ‘Civilization VII’ is Getting a Surprise VR Version for Quest 3 Soon appeared first on Road to VR.
John Carmack: PC VR “A Boutique Niche”, Beat Saber “Far More Important Than Half-Life: Alyx”
John Carmack described PC VR as “a boutique niche”, standalone VR as “the biggest win that VR ever had”, and Beat Saber as “far more important than Half-Life: Alyx”.
Sid Meier’s Civilization 7 VR Is Officially Coming To Quest 3
Announced at the Civ World Summit today, Sid Meier’s Civilization 7 is officially heading to VR this spring on Quest 3 and 3S.
XR News Round-Up: Trombone Champ, Underworld Overseer, Ashen Arrows & More
From Trombone Champ to fantasy VR archery, the latest XR News Round-Up is live with a few more news stories.
VR Shooter-Smasher Harpagun Begins Early Access Next Week On Quest
Harpagun, a shooter-smasher VR arcade game from the Toy Trains studio, launches in early access next week on Quest.
The Metaverse is Coming Back! – According to Meta
Do you remember the Metaverse? Mark Zuckerberg remembers… Meta’s CTO, Andrew Bosworth, remembers too. Following its landmark $100 billion investment into XR, then in turn metaverse, solutions Bosworth revealed in a leaked memo that 2025 will be a standout year for the once headline and imagination-stealing technology as well as Reality Labs as a whole. […]
Big XR News from Meta, Apple, XR Women
It’s another busy week to kick off February. The motions of 2025 continue to turn towards the year’s next big events, including the run-up to vendor-focused highlights from firms like Apple. Firms like Meta, Google, and Samsung are making sky-high investments. As vendor events, such as the recent Unpacked, approach 2025, it is fair to […]
Pinterest Reports Record Usage and Revenue in Q4
Pinterest is seemingly on the right track with its development.
Snapchat Funds Wildfire Recovery Project in Los Angeles
Snapchat founders Evan Spiegel and Booby Murphy are also supporting the effort.
TikTok Showcases Its Social Benefits in Canada as It Fights Ban Order
The Canadian government ordered TikTok to leave the nation last year.
YouTube Partners with Repurpose.io To Enable Reposting from TikTok
An easy way to merge your content into YouTube Shorts.
COLD VR Review: A Flawed Inversion of SUPERHOT
COLD VR delivers moments of entertaining action on Steam, but it’s let down by frustrating level design and an unpolished presentation.
SideQuest Holds Layoffs Amid Changing Market
UploadVR confirmed layoffs have been held at SideQuest.
Android XR will allow camera access like on the phone
Passthrough camera access is a hot topic in the XR community right now and while the positions of Meta, Apple, and Pico are known, everyone is wondering what Google will do with Android XR. After I’ve spoken directly with the company, I can tell you that they will offer a solution similar to the one […]
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Meta Eyes Free-to-Play Future as Quest Userbase Changes with Wave of New Owners
Meta’s metaverse ambitions are evolving rapidly, with younger users and mainstream consumers reshaping the Quest platform over the course of 2024, according to Samantha Ryan, VP of Metaverse Content, which could see free-to-play content flourish as a result. In a recent developer blog post, Ryan highlighted key shifts in user behavior over the course of […]
The post Meta Eyes Free-to-Play Future as Quest Userbase Changes with Wave of New Owners appeared first on Road to VR.
Ex-Oculus CTO: ‘Beat Saber was much more important to VR’s growth than Half-Life: Alyx’
John Carmack, former CTO of Oculus and legendary programmer, isn’t shy when it comes to voicing his opinions on all things XR. To Carmack, Meta’s block-slashing rhythm game Beat Saber (2018) was “far more important than Half-Life: Alyx” in pushing adoption of the medium. While Valve’s PC VR game Half-Life: Alyx (2020) is largely prized as the pinnacle of […]
The post Ex-Oculus CTO: ‘Beat Saber was much more important to VR’s growth than Half-Life: Alyx’ appeared first on Road to VR.
Veteran VR Studio nDreams Condenses Two Studios into One, With Layoffs for Some
Veteran VR developer and publisher nDreams announced it’s opened an internal studio, called ‘Compass’, after having closed both its nDreams Studio Orbital and nDreams Studio in September. The studio announced back in September it had laid off 17.5% of the company in a response to “a challenging VR games market, situated within a tough gaming landscape […]
The post Veteran VR Studio nDreams Condenses Two Studios into One, With Layoffs for Some appeared first on Road to VR.
Relaxation, Housekeeping Wrap Up Work Week Aboard the Station
The Expedition 72 crew wrapped up the work week with housekeeping duties and relaxation following several days of spacewalk cleanup activities and advanced research aboard the International Space Station. Station Commander Suni Williams and Flight Engineer Butch Wilmore, both NASA astronauts, were off duty on Friday after stowing spacewalk tools and deconfiguring spacesuits earlier in …
Busy Day of Research, Lab Upkeep, and Cargo Ops on Station
The Expedition 72 crew focused on space biology, physics research, and cargo operations throughout the International Space Station on Thursday. The orbital residents also performed maintenance and documentation activities ensuring the microgravity research laboratory remains in tip-top shape. NASA Flight Engineers Nick Hague and Don Pettit took turns during their shifts examining and videotaping the …
XR Women Celebrate Augmented, Virtual, and Mixed Reality Innovation at Florida Symposium
This weekend, leading immersive technology innovation and learning group XR Women is hosting the Thrive in 2025 Symposium event on February 7-9, 2025, at the Ringling College of Art & Design in Sarasota, Florida. This follows four expert years helping to lead the AR/VR/MR industry with networking events that connect women professionals worldwide who are […]
This Multi-User WebXR Service is Tackling Virtual Reality Hardware Restrictions
This week, innovative multi-user immersive platform service provider Create Worlds launched Wonderland Cloud, a landmark debut within the WebXR virtual application development landscape. The multiuser framework aims to support consumer, and enterprise needs with a considerate design that aims to tackle the emerging challenges of delivering reliable spatial audio for web-based [WebXR] virtual reality […]
Meta Shares New Stats on VR Engagement the Future of the Metaverse
The next stage of digital connection could well be the metaverse after all.