The Metaverse, the successor to the internet and next communications platform, comes from its origins in science fiction, and like many inventions, fantasy becomes real through its expression in science and experimentation. The word derives from a portmanteau meaning “beyond” and “Universe,” and initially rose to prominence after Neal Stephenson published his novel ‘Snow Crash’ […]
The Benefits of AR/VR as a Marketing Tool
XR Today’s Rory Greener hosts Sam Field, Director of Creative Technology, Yahoo. Watch and subscribe on YouTube. In this session we discuss: The conception and execution of the ‘Charli Cohen x Pokémon’ collection and the Electric City project. What are the benefits of an interactive advertising tool, such as AR/VR or MR? What role will […]
Creating Video Ads That Convert on Facebook, Instagram, and YouTube
Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? To discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming, I interview Matt Johnston.
Guest: Matt Johnston | Show Notes: socialmediaexaminer.com/490
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Mapping the Social Media Landscape [Infographic]
The social media landscape may extend further than you think, with competition rising from Asian-based players.
Clubhouse Launches Saved Replays, Unveils New App Icon
The capacity to save Clubhouse chats for later will expand the value of your broadcasts.
A Look Back at Instagram’s Various Attempts to Copy TikTok in 2021
A seasonal-themed retrospective of all the ways in which Insta has taken inspiration from TikTok this year.
Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives
The new process aims to streamline the ad set-up process by reducing your objective options.
A comprehensive list of publishers of VR games
The demo of our fitness XR game HitMotion: Reloaded is now complete, and we are evaluating the possibility of partnering
The post A comprehensive list of publishers of VR games appeared first on The Ghost Howls.
6 Ways to Integrate SEO Across Teams
When I started in digital marketing, I splattered meta-data and keywords into content like Pollock. I am not proud of this because not only does this date me, but it is also horrifically against best practices as we see them today. If you ever read anything along the lines of “California vacation lovers and those […]
The post 6 Ways to Integrate SEO Across Teams appeared first on Content Marketing Consulting and Social Media Strategy.
Modified Russian Propulsion Module Departs Station
A modified Russian Progress propulsion compartment used to deliver the five-ton Prichal docking module to the International Space Station successfully undocked from the Prichal module at 6:03 p.m. EST. The spacecraft arrived and docked to the Nauka module on the Earth-facing side of the Russian segment Friday, Nov. 26, two days after lifting off from the Baikonur Cosmodrome in Kazakhstan Wednesday, Nov. 24. Prichal, named for the Russian word for “pier,” has five available …