A few weeks ago I had the enormous pleasure of speaking with Mary Matheson, an award-winning director of traditional and
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How to Include Your Customer Support Team into Your Marketing Strategy
How to Include Your Customer Support Team into Your digital Marketing Strategy Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating. That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever happening. It is […]
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5 Best Tools to Measure Share of Voice on Social Media
Competitive analysis is a serious challenge for most marketers. It’s complicated, multi-faceted, and time-consuming. You need the right workflow and the right resources to perform a meaningful analysis. It’s also unavoidable: without competitor analysis, there’s no clear Unique Value Proposition, no understanding of what your brand’s advantages and disadvantages are, no justified digital marketing strategy. […]
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5 Ways Crowdsourcing Is Impacting the Future of Content Marketing
As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Content creation remains a huge undertaking, however, and as Jay Baer puts it, the opportunity costs are significant. The drivers behind a potentially long sales cycle involves content created and distributed over a broad array […]
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Youtility Press Mentions
March 2013 Destination CRM: Why “Helping” Is the New “Selling” for Businesses by Kelly Liyakasa April 2013 MarketingWeek: Youtility: Helping Others to Help Yourself by Lucy Handley Forbes: Marketing Rules: Customers Want Help Not Hype by Capital One Spark Forbes: Five Ways Helpfulness Wins Hearts and Sales by Kare Anderson May 2013 Les Affaires: Comment faire un […]
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‘Beat Saber’ Earned Nearly $100M in Revenue Last Year Alone
Beat Games, the Czechia-based studio known for VR’s most popular game Beat Saber (2018), revealed it’s managed to generate nearly $100 million in revenue over the course of last year thanks to the block-slashing rhythm game. Czech language publication CzechCrunch confirmed that Beat Games earned 2.3 billion Czech koruna in revenue last year alone, or around $97 million USD. […]
Crew Works Multitude of Research Before Fourth of July Weekend
The seven Expedition 67 crew members are going into the weekend with a host of microgravity research and housekeeping activities. The four astronauts and three cosmonauts will also relax on Monday observing the Fourth of July U.S. holiday aboard the International Space Station. NASA astronauts Kjell Lindgren and Bob Hines participated in a robotics test …
What is MRTK-Unity? – Mixed Reality ToolKit
The Mixed Reality Toolkit (MRTK) by Microsoft is an open-source toolkit that has been around since the HoloLens was first released in 2016. The MRTK is a set of components with plugins, samples, and documentation designed to help the development of MR applications using gaming engines from either Unreal Engine or Unity, providing two versions […]
How Does 5G Work? – Consistent User Experience
5G, or fifth-generation wireless broadband, is designed to provide multi-gigabit per second peak data speeds, ultra-low latency, greater dependability, huge network capacity, increased availability, and a more consistent user experience for a larger number of users. Higher performance and efficiency allow 5G to provide new user experiences and industry applications, and there are numerous companies […]
How to Write Copy That Sells in a Post-Pandemic World
Do you want more sales? When did you last revisit your messaging? To learn a framework for writing persuasive copy that delivers results in today’s FOMO-saturated climate and discover a method to fine-tune your copy so you hit just the right tone, I interview Ray Edwards.
Guest: Ray Edwards | Show Notes: socialmediaexaminer.com/517
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