XRHealth, a major healthcare Metaverse solution provider, has teamed up with HTC VIVE, one of the top firms for high-end virtual and mixed reality (VR/MR), to unveil its “Focus 3 Health” and “Flow Health” platforms. The Boston, Massachusetts-based firm announced the news at the HIMSS Global Health Conference and Exhibition, which is currently taking place […]
Ex-Disney CEO Robert Iger Joins Metaverse, NFT Startup
This week, former Disney CEO and Chairman Robert Iger will sit on the board of directors for Genies Inc, a Metaverse firm developing the tools required to create virtual characters, clothing, and accessories powered by blockchain and NFT technology. Iger is now a key investor in the firm alongside backers such as Mary Meekers Bond […]
The Top Metaverse Platforms in 2022 to Watch
The Metaverse as a technology segment has come into its own in the last two years, fueled by investments from companies like Meta Platforms, Microsoft, Epic Games, and others. In 2020, the global Metaverse market was worth $47.69 billion USD and will reach $829 billion USD by 2028, according to a 2021 report from Emergen […]
How the Producer Economy Is Changing Influencer Marketing
Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.
Meta Shares Facebook & Instagram Live Video Tips from Creators [Infographic]
In a recent blog post, Meta shares how three beauty and lifestyle content creators are using live streaming on Facebook and Instagram to drive more engagement.
Ukraine War Tests Whether Marketers Can Address Crisis Meaningfully
Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.
Can Brands Stay Safe in the Metaverse?
As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.
Echo Combat Fans: Are You Ready for The Flamingo Challenge?
Editor’s Note: Credit for this article goes to Codasleuth with minor editing from VRFI staff.
Echo Combat Lounge and ECRanked announce the release of The Flamingo Challenge, an ongoing event for Ready At Dawn’s Echo Combat (an in-app purchase for Echo VR by Ready at Dawn for the Oculus/Meta platform) that will run parallel to Echo VR’s Echo Pass from start to end of each season.
Racket:Next VR Game Officially Sanctioned by International Racquetball Federation
The 17-year-old arrived home, slipped off his shoes, and looked around his room, which had been cleared of all but essential items. He was eager to hang out with his friends and excited to see if his sport team could finally defeat their greatest rival so he stepped onto his gaming mat, picked up his VR headset, and entered the playing area.
Report: Microsoft Braces for Negative Field Tests of Military HoloLens
Microsoft is supposedly gearing up to field test its HoloLens-based military AR headset, however a new report contends the company is bracing for impact, as it’s expecting negative feedback from soldiers. Last year, Microsoft announced it had won a United States Army defense contract worth up to $22 billion which would see the development of a […]
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