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Disguise has been given £1.2 million in funding to support innovative marketing and advertising technologies via the MAX-R alliance, which includes the major UK TV broadcaster BBC. Snapchat Adds New AR and ML Tools for Advertising What is Out-of-Home (OOH) advertising? The Next Step in Marketing  XR Advertising Case Study in Focus: VIVE and Rinnai […]

Virtualware has recently announced VIROO version 2.6, which is an updated version of the company’s enterprise-grade XR as a Service (XRaaS) platform. This platform provides multiple ready-to-use applications for users, and tools for developers to create and distribute their own custom multi-user XR applications. VIROO makes it easy to create, distribute, and manage custom XR […]

Simplified profile switching to help maintain posting activity. 

New ways to manage your WhatsApp contact info. 

Insights into where SMBs are focusing their marketing efforts.

More assurance for LinkedIn advertisers.

A second update for Hitman 3 VR: Reloaded is now live with promised stability and visual improvements.

What a great week for XR with the release of the Quest 3S! I have already started playing with this little toy, and I will write my impressions very soon on this blog (probably Friday or Monday). Tonight, I also can’t wait to play a bit of Batman as soon as it becomes available! What […]

The post The XR Week Peek (2024.10.22): Quest 3S has been launched, Ray-Ban Meta shows consumer appeal, and more! appeared first on The Ghost Howls.

NVIDIA recently revealed its Q3 earnings, as compiled by Yahoo. Expectably, the firm continued ramping up revenue, which reached $18.1 billion, an uptick of 34% from the previous quarter and more than 200% year-on-year. The firm noted how products like the NVIDIA HGX platform drove Q3 performance.  The NVIDIA technology portfolio is incredibly deep, and the Q3 performance […]

Holoconnects has launched its ‘Hologrid’ touchscreen modular hologram wall that projects 4K high-resolution 3D images and videos. What Is a Hologram? KIST Unveils Research for AR Smartphone Holograms Cisco Unveils Webex Hologram XR Solution The Hologrid adds to Holoconnects’ portfolio, which also includes the Holobox and Holobox Mini hologram displays, ‘transforming’ communication and creating ‘unparalleled’ […]

Despite Meta driving hype towards its Orion smart glasses at Connect a number of weeks ago, a self-proclaimed “time-machine” showcasing a potential future of AR wearables, the firm is already deeply involved in distributing AR smart glasses to consumers today. The firm is gaining a fair success story with its Ray-Ban product partnership, which sees […]

The live stream will focus on star player Lionel Messi.

YouTube’s outlined how it’s looking to keep users informed in the final weeks of the U.S. election. 

Some valuable new misinformation training resources.

Some new options for hotel marketers on Google.

A retro edition of Walkabout Mini Golf is now a playable cabinet in Arcade Legend.

You can also play it on the Web: