March 2013 Destination CRM: Why “Helping” Is the New “Selling” for Businesses by Kelly Liyakasa April 2013 MarketingWeek: Youtility: Helping Others to Help Yourself by Lucy Handley Forbes: Marketing Rules: Customers Want Help Not Hype by Capital One Spark Forbes: Five Ways Helpfulness Wins Hearts and Sales by Kare Anderson May 2013 Les Affaires: Comment faire un […]
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