Google Analytics 4 Migration: How to Prepare

Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data, I interview Chris Mercer.

Guest: Chris Mercer | Show Notes: socialmediaexaminer.com/508

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Google Will Now Enable Users to Request Removals for Search Results That Contain Personal Information

The update expands on Google’s ‘Right to be Forgotten’ policies.

Pinterest Adds 2 Million Users in Q1, Flags Ongoing Revenue Impacts

Pinterest’s Q1 results show some good signs, though many questions remain about the app’s future potential.

Facebook User Growth Back on Track, Revenue Declines in Q1

Meta continues to add users, though impacts from Apple’s ATT update, and the war in Ukraine, have impacted revenue performance.

Pinterest Shares Key Wedding Search Trends Ahead of Wedding Season

Wedding season is upon us, and Pinterest has some new insights into the latest, rising wedding search trends in the app.

Oculus Unreal Engine 5 Branch Now Available, But Key Features Don’t Work In VR

An Oculus branch of Unreal Engine 5 is now available, but the engine’s headline features don’t work in VR.

How to Conduct a Social Media Audit in Just Three Steps

A quick Google search returns 2 billion results for “social media audit.”  But no matter how many headlines promise to help you do it effectively, there’s really no such thing as an effective social media strategy if you don’t tie it to your audience.  In this article, we’ll show you three steps you can take […]

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‘After the Fall’ Gets New Arsenal, Free-for-all Mode & More in ‘Shock & Awe’ Update, Trailer Here

After the Fall (2021), the co-op zombie shooter from Vertigo Games, is getting a nice little content bump today in its ‘Shock & Awe’ update, which brings to the game a new arsenal of weapons, a free-for-all deathmatch mode, and a new map. Launched earlier this year, the game’s Frontrunner Season has already brought a […]

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Varjo Launches Its XR Cloud Streaming Platform, Support for Unity & Unreal Planned

Varjo today announced the launch of Varjo Reality Cloud, the company’s XR cloud streaming platform that’s aimed at making XR more scalable in enterprise settings by doing the heavy lifting of rendering in the cloud. At the outset the company is targeting the automotive industry, but plans to enable enterprises more broadly with support for […]

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Zuckerberg Warns Shareholders: Metaverse Investments May Not Flourish Until 2030s

Today during Meta’s Q1 2022 earnings call CEO Mark Zuckerberg told shareholders that they should buckle up for the long haul because the company’s steep investments in XR and metaverse technologies aren’t expected to flourish until the next decade. Today Meta gave its shareholders a quarterly update, in which the company overviewed its latest earnings […]

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