We’re looking back at the year that was – here are the biggest VR/AR stories of 2021.
Quest 2 Will Have ‘Long Life’, Project Cambria Still Due In 2022 – Meta
Meta has reconfirmed that Project Cambria launches in 2022…
…and that it will not be replacing Quest 2.
Happy XR Winter Holidays 2021!
It’s that time of the year again where I wish you great Winter Holidays! I can’t believe another year has
The post Happy XR Winter Holidays 2021! appeared first on The Ghost Howls.
Quest Store Holiday Sale Begins, Deep Discounts on Top Titles & Bundles Ending December 26th
– – — – – We’d like to wish all of our readers, those who make Road to VR possible, a very happy and healthy holidays. Thanks to your support, we’ll be looking forward to a productive 2022 and beyond. We simply can’t exist without you. Make sure to join our coverage of CES 2022 […]
The post Quest Store Holiday Sale Begins, Deep Discounts on Top Titles & Bundles Ending December 26th appeared first on Road to VR.
Emodo Builds Broadway Ad with New AR Studio
Ericsson subsidiary Emodo, which offers audience, inventory and creative advertising solutions, has launched a Creative Lab along with a company-first, 5G-backed augmented reality (AR) campaign. In an announcement last week, the Emodo Creative Lab revealed its first AR mobile advert campaign, which teleports users to Times Square in New York City with an AR-powered snow […]
HTC VIVE Powers First VR Headset for Theme Parks
Busch Gardens Williamsburg, a world-famous theme park, is updating its popular motion simulator attraction to host ‘Battle For Eire,’ a virtual reality (VR) immersive adventure based on Norse mythology. Collaborating with Dreamset and HTC VIVE, the Virginia-based theme park is now delivering an immersive and interactive story that can host up to one thousand people […]
The Metanaut: Exploring How the Metaverse Works
The Metaverse, the successor to the internet and next communications platform, comes from its origins in science fiction, and like many inventions, fantasy becomes real through its expression in science and experimentation. The word derives from a portmanteau meaning “beyond” and “Universe,” and initially rose to prominence after Neal Stephenson published his novel ‘Snow Crash’ […]
The Benefits of AR/VR as a Marketing Tool
XR Today’s Rory Greener hosts Sam Field, Director of Creative Technology, Yahoo. Watch and subscribe on YouTube. In this session we discuss: The conception and execution of the ‘Charli Cohen x Pokémon’ collection and the Electric City project. What are the benefits of an interactive advertising tool, such as AR/VR or MR? What role will […]
Creating Video Ads That Convert on Facebook, Instagram, and YouTube
Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? To discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming, I interview Matt Johnston.
Guest: Matt Johnston | Show Notes: socialmediaexaminer.com/490
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