How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint

6 With advancing technology, the buying journey has changed dramatically. Empowered with multiple devices and tools (price comparison platforms, discount shopping platforms, shopping rewards platforms, product review aggregating platforms, etc.) the purchasing decisions have become more unpredictable and the buying journey has got scattered and spontaneous. One can start a buying journey on Facebook by […]

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Quest Parental Controls to Include Locks on Apps, PC VR Linking & More

Meta announced it’s bringing some new parental tools to Quest headsets in the next few months which are aimed at giving parents more control over what their teens see and do in VR. Meta’s VR headsets, which are only intended for kids 13 and over, lack a number of parental controls that you might find […]

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Import Records Reveal Sony Has Shipped Thousands of Dev Kits, Possibly PSVR 2

United States import records from late 2021 onward show that Sony Interactive Entertainment has shipped thousands of boxes containing developer kits from Asia to the US. The exact contents of the boxes hasn’t been specified, however Sony’s next-gen PlayStation VR 2 headset is a very likely candidate. As first reported by TweakTown, Sony has shipped 2,374 […]

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NASA Astronauts Complete Spacewalk for Solar Array Work

NASA astronauts Kayla Barron and Raja Chari concluded their spacewalk at 3:06 p.m. EDT after 6 hours and 54 minutes in preparation for upcoming solar array installation. Barron and Chari completed their major objectives for today to prepare the space station for upcoming solar array upgrades by assembling and installing modification kits. The duo built a support …

Prisms of Reality Debuts at Oklahoma District Schools

Last week, Prisms of Reality, an immersive eLearning platform, announced that it is deploying its innovative virtual reality (VR) solution across Oklahoma state school districts. Our first district in OK starts their journey with @PrismsOfReality today! Thrilled to see students & teachers break through the 4 walls of the #math classroom—walls that have limited human […]

XRHealth, HTC VIVE Unveil Flow, Focus 3 Health Tools

XRHealth, a major healthcare Metaverse solution provider, has teamed up with HTC VIVE, one of the top firms for high-end virtual and mixed reality (VR/MR), to unveil its “Focus 3 Health” and “Flow Health” platforms. The Boston, Massachusetts-based firm announced the news at the HIMSS Global Health Conference and Exhibition, which is currently taking place […]

Ex-Disney CEO Robert Iger Joins Metaverse, NFT Startup

This week, former Disney CEO and Chairman Robert Iger will sit on the board of directors for Genies Inc, a Metaverse firm developing the tools required to create virtual characters, clothing, and accessories powered by blockchain and NFT technology. Iger is now a key investor in the firm alongside backers such as Mary Meekers Bond […]

The Top Metaverse Platforms in 2022 to Watch

The Metaverse as a technology segment has come into its own in the last two years, fueled by investments from companies like Meta Platforms, Microsoft, Epic Games, and others. In 2020, the global Metaverse market was worth $47.69 billion USD and will reach $829 billion USD by 2028, according to a 2021 report from Emergen […]

How the Producer Economy Is Changing Influencer Marketing

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

Meta Shares Facebook & Instagram Live Video Tips from Creators [Infographic]

In a recent blog post, Meta shares how three beauty and lifestyle content creators are using live streaming on Facebook and Instagram to drive more engagement.