Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.
Can Brands Stay Safe in the Metaverse?
As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.
Echo Combat Fans: Are You Ready for The Flamingo Challenge?
Editor’s Note: Credit for this article goes to Codasleuth with minor editing from VRFI staff.
Echo Combat Lounge and ECRanked announce the release of The Flamingo Challenge, an ongoing event for Ready At Dawn’s Echo Combat (an in-app purchase for Echo VR by Ready at Dawn for the Oculus/Meta platform) that will run parallel to Echo VR’s Echo Pass from start to end of each season.
Racket:Next VR Game Officially Sanctioned by International Racquetball Federation
The 17-year-old arrived home, slipped off his shoes, and looked around his room, which had been cleared of all but essential items. He was eager to hang out with his friends and excited to see if his sport team could finally defeat their greatest rival so he stepped onto his gaming mat, picked up his VR headset, and entered the playing area.
Report: Microsoft Braces for Negative Field Tests of Military HoloLens
Microsoft is supposedly gearing up to field test its HoloLens-based military AR headset, however a new report contends the company is bracing for impact, as it’s expecting negative feedback from soldiers. Last year, Microsoft announced it had won a United States Army defense contract worth up to $22 billion which would see the development of a […]
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Russia Bans Facebook & Instagram, Quest Sees Ripple Effects
Facebook and Instagram have been blocked in the Russian Federation, with both social media platforms now completely inaccessible to users in that country. Meta’s VR services haven’t been mentioned by name in the bans, although they’re also likely to become inaccessible as a side effect. The ongoing invasion of Ukraine has caused a huge backlash […]
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NASA Astronauts Begin Spacewalk to Prep for Solar Array Replacements
Expedition 66 Flight Engineers Kayla Barron and Raja Chari of NASA began a spacewalk to assemble and install modification kits required for upcoming solar array upgrades on the?International Space Station?at 8:12 a.m. EDT. Barron, designated extravehicular crew member 1 (EV1), is wearing a suit with red stripes. Chari, designated extravehicular crewmember 2 (EV 2), will wear …
NASA TV is Live as Two Astronauts Prep for Station Spacewalk
NASA Television coverage of today’s spacewalk with NASA Flight Engineers Kayla Barron and Raja Chari now is underway and also is available on the NASA app, the Space Station blog and the agency’s website. The crew members of Expedition 66 are preparing to exit the?International Space Station‘s Quest airlock for a spacewalk expected to begin at approximately 8:05 …
Big XR News from VRARA, Niantic, Singulos Research, and HP
The Immerse Global Summit’s Metaverse 2.0 event saw an industry-wide gathering of some of the top global tech firms investing and developing the next steps in the Metaverse. The massive two-day event saw numerous talks, panel discussions, and big reveals in the market, and was joined by a week full of massive headlines driving content […]
MediView XR Raises $9.9m for TeleHealth Solution
Last week, MediView XR secured roughly $9.9 million in a round of funding, enabling the Cleavland-based- firm to enhance remote connectivity and spatial computing for its immersive surgical navigation platforms. Inside View Investments led the Series A funding round in a simple agreement for future equity (SAFE) financing proposal. MediView XR is searching for further […]