Discover Ambr, the company behind the Tokyo Game Show VR!

Tokyo Game Show is the first big gaming event that is being held in virtual reality: this is quite a

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5 Ways To Grow Your Customer Relationships Through Social Selling

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. For example, […]

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7 Roadblocks to Digital Marketing Transformation

For nearly a decade now, the pace towards digital marketing transformation has been quickening but the pandemic fast-tracked it abruptly. The result? The marketing talent pool has expanded, the marketing mix continues to evolve and the matrix of technology providers is ever growing. Customers have fully adopted the convenience of consuming information and making buying […]

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McCauley: Facebook, Ray-Ban AR a Long-Term Win

Jack McCauley, former Oculus Co-Founder and Engineer, held a keynote speech on his time at the California-based company, where he paved the foundations for the 2014 Facebook acquisition. During his speech, McCauley explained Facebook’s recent partnership with Rayban to produce a pair of augmented reality (AR) smartglasses, stating: “It’s a beginning for them […] The […]

How Will Telcoms Build 5G for the XR Market?

Edge computing has become a key component of the extended reality (XR) market in recent years as companies plan to optimise private and public 5G networks to accommodate the emerging technology. Edge computing allows networks to incorporate more processing closer to the networks to offload strain on devices, providing greater accessibility for 3D visualisations and […]

Tourism Innovation Summit to Support XR Startups

XR Today attended the ‘Innovate Expressions in Tourism (TIS) with Augmented Reality (AR) and Virtual Reality (VR) Experiences” discussion on Wednesday at the VR/AR Association’s European Summit 2021. Silvia Aviles, Tourism Innovation Summit (TIS) Event Director, spoke on cross reality (XR) opportunities in tourism and discussed XR industry highlights in recent years as well as […]

In Focus: CREAL Offers Novel XR Light Field Solution

One of the most crucial component of the virtual, augmented, and mixed reality (VR/AR/MR) markets is the use of light field technologies, which is a relatively untapped vertical for the industry. According to a report from Markets and Research, the light field technology sector is expected to double to $154 million by 2026, and offers […]

TikTok Looks to Get in on the NFT Craze with its Own NFT Collection

As the NFT trend continues to grow, TikTok is looking to use digital art sales as a new creator monetization option.

Twitter Adds New Updates to its Improved Version of TweetDeck

The latest updates are largely tweaks, but they will help to improve the broader functionality of the platform.

Clubhouse Adds Universal Search, Room Replays and Clipping Functionality to Help Boost Sharing

The new additions will help broadcasters glean more value from their Clubhouse efforts, while also improving discovery.