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Last month, during Connect 2024, Mark Zuckerberg, CEO and Founder of Meta revealed a prototype for the highly anticipated Orion device – a pair of AR smart glasses. At the event, Zuckerberg described the device as “the most advanced glasses in the world and our first prototype of full holographic AR.” He also introduced a significant […]

This week, XREAL revealed that it is continuing its now multi-year global AR smart glasses expansion and adoption journey, which started in Chinese territories before seeing adoption in Western markets.  The most recent expansion milestone sees XREAL securing new retail deals for its AR smart glasses product in global markets, including Europe, Asia, and the […]

BMW Group has added new features to it BMW M Mixed Reality driving experience. The German car and motorcycle manufacturer’s VR/MR technology connects driver, vehicle, and virtual worlds in a ‘unique’ 3D interaction in which the vehicle becomes a controller. New features include a multiplayer approach, a new world, individualised worlds for partners and events, […]

Some new AI options for your Facebook and IG campaigns.

Current social media AI chatbots rarely go beyond discovery. Here’s what influencers think about the emerging tech. 

Threads has moved up another spot in the total app download charts.

Some big TikTok ad updates for the holiday push.

After last week’s many interesting pieces of XR news, this week has been far more relaxed. Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 […]

The post The XR Week Peek (2024.10.08): Windows 11 update bricks WMR headsets, PSVR 2 becomes the 9th most used HMD on Steam, and more! appeared first on The Ghost Howls.

Beyond Reality AR has been accepted onto the ‘prestigious’ virtual accelerator program NVIDIA Inception, which supports all stages of a startup’s life cycle. The augmented reality solutions designer, Beyond Reality AR, creates tools to improve operational efficiency in logistic and industrial settings. Its mission is to seamlessly integrate its AR technology and ‘revolutionising’ company workflows […]

Recently, a forecast from VarifiedMarketReports indicated that the 3D geospatial market is set to skyrocket in the second half of the decade following a busy 2024, piggybacking off the recent hype of mobile 3D/AR smart glasses and smartphone location-based, outdoor immersive experiences. According to the market report, the 3D geospatial market will grow to $16.2 […]

New Halloween trend daa from Pinterest.

Some handy tips for your Reels ads.

With 200 million monthly active users, the platform may prove valuable for those looking to grow their community.

Meta’s Movie Gen will enable you to build upon your actual videos.

FRENZIES will be playable for free in early access, and the PvP VR shooter launches this week on Quest.