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Meta Platforms is planning to manufacture its Quest mixed reality headsets in Vietnam from 2025. That is according to an announcement made in Hanoi by Meta’s President for Global Affairs, Nick Clegg, a week after his meeting with Vietnam’s President To Lam in New York. Reuters reported on the event and shared the Facebook owner’s […]

According to a recent Reuters report, Snap is getting closer to securing a trademark registration for the term “Spectacles,” the name of the firm’s upcoming AR smart glasses, bringing the device slightly closer to consumers’ hands following a period of downtime. The news comes after Snap struggled to secure the Spectacles trademark because it is […]

As spotted by BusinessLive, the Ministry of Defence (MoD) procurement branch, Defence Equipment and Support (DE&S), is undergoing a three-month smart glasses trial to leverage AR hardware to help support government employees with hearing difficulties by displaying peer-to-peer conversations as real-time immersive text visualisations for users to read. The MoD chose XRAI Glass to deploy […]

The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

Is Elon really throwing away his money, or is there more to his X play?

A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon’s chief marketing officer. 

Britney Spears’ ‘…Baby One More Time”, ‘Toxic’ and more top songs arrive in Beat Saber October 8.

The past week was the week of the Meta Connect, with all its amazing announcements that made all of us excited. It was also the week when I returned to Italy, and eating my mother’s pasta again made me excited, too. Next year, I should eat my mother’s pasta while watching the Meta Connect to […]

The post The XR Week Peek (2024.10.01): Meta Connect 2024, Apple Vision Pro refresh, and much more! appeared first on The Ghost Howls.

XR security has long been an overlooked concept in the emerging landscape of immersive technologies. It’s easy to forget just how exposed your data can be when you’re interacting with mixed and augmented reality content or traversing the metaverse. However, as demand for extended reality grows across all industries, so too do associated threats. While […]

The XR adoption journey in enterprise will remain a hot topic for many years to come. Currently, the XR adoption curve is still early in its development. While many businesses and sectors champion AR/VR/MR solutions via a range of usages, there exist many emerging considerations for companies to understand every stage of XR deployment. Integrating […]

This week, reports are circulating on social media platforms such as Linkedin highlighting how Hololens/Microsoft Mixed Reality Partners are receiving “last time to buy” incentives for the Hololens 2 device while also noting that first-generation HoloLens devices will soon receive a final update. Regarding the HoloLens 2, Microsoft is reportedly announcing a “last time to […]

Extended Reality (XR) technologies offer considerable benefits to companies looking to enhance productivity, collaboration, efficiency, and customer service. However, as the adoption of these technologies grows, concerns about XR data governance and security are increasing. XR solutions, from mixed reality headsets to metaverse environments, rely on vast volumes of highly sensitive data. Without the right […]

A look at the next wave of AR glasses and which will win out with consumers.

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.