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Meta’s latest software update brings refined multitasking capabilities and improved display options across its VR headset lineup. The v74 update, now rolling out to Meta Quest 2, 3, 3S, and Pro headsets, focuses on streamlining everyday tasks and enhancing productivity features for users, in line with Meta’s evolution from gaming-focused hardware to versatile computing platforms. […]

This week, PTC made a crucial stride towards the future of augmented reality frontline deployments with the debut of Vuforia Engine 11, the latest version of its SDK for developing custom immersive enterprise software for frontline working environments such as those in industrial and manufacturing industries.  Vuforia Engine 11 contains various new features that aim […]

Extended reality is revolutionizing the enterprise landscape, giving businesses incredible opportunities to optimize productivity, reduce operational costs, and enhance collaboration. Innovative offerings, like Microsoft’s Azure Mixed Reality solutions, are offering companies the flexibility to create customized digital environments for everything from remote device monitoring, to training. In fact, our own research found that 36% of […]

Flexible work has become the new norm for countless companies, promising opportunities to improve employee engagement and productivity, while reducing costs. However, there are still challenges to overcome, like ensuring distributed teams can connect and collaborate effectively. That’s where Microsoft Mesh remote work solutions come in. Microsoft Mesh allows companies to create immersive virtual environments […]

Many big brands are reportedly now considering a resumption of ad spend on X.

AI can empower all new forms of communication, but a human-centered message is key. 

The study looks at how AR experiences drive emotional connection and response.

A new way to showcase creator support for your products.

Competitive VR platformer Pixel Arcade swings onto Quest today.

Hoverbike action shooter Retronika enters full release today on Quest, while the upcoming PC VR release promises enhanced visuals.

I have still a lot of things to tell you about my experience at CES. In this post, I want to describe three interesting pieces of hardware that I’ve tried: it’s going to be all about visual displays, each one with its own peculiarity! Optix optical system I went to check out Optix because my […]

The post CES 25: Optix’s incredible definition, Brelyon multifocal display, and LG’s true 3D display appeared first on The Ghost Howls.

This week, XRHealth made further strides in deploying virtual and mixed reality solutions for healthcare end users and patients. Those strides come from XRHealth’s recent acquisition of RealizedCare, an immersive digital therapeutics firm that enables XRHealth to integrate AI services within its product portfolio. Outcome Capital acted as a strategic and financial advisor throughout the […]

Looking for the top Microsoft XR implementation tips to help you get the most value out of solutions like Microsoft Mesh, Azure Mixed Reality services, and immersive applications? You’re not alone, worldwide, enterprise adoption of extended reality solutions is growing rapidly. Our own proprietary research found that countless companies are embracing XR to enhance training, […]

Extended reality technologies are revolutionizing industries at an incredible pace. A quick look at some of the top Microsoft XR enterprise success stories is all it takes to see how innovative, immersive solutions are transforming everything from training to customer service. With Microsoft Mesh and immersive spaces on Teams, companies are bridging the gaps between […]

More insights for your LinkedIn campaigns. 

New ways to reach car buyers on TikTok.

Now, you’ll be able to quickly boost your best-performing Shorts clips.

Live shopping has been a big winner for TikTok in China, and it’s now looking to expand on the opportunity.

Smash Drums is coming to PlayStation VR2 this year with promised visual upgrades, improved haptics and PS5 Pro enhancements.

Mixed reality fantasy RPG Mythic Realms launches on Quest this March.