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It’s no secret that Meta is pouring massive resources into its quest to build a fully-fledged pair of augmented reality (AR) glasses. What is secret is the pair of glasses themselves – because they do actually exist. In an interview with The Verge/Command Line, Meta CTO Andrew Bosworth revealed that some Meta staff already use […]

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan NSU Broward Center of Innovation (Levan Center of Innovation), announcing a Volumetric Capture Studio for creating digital twins of real-world people and objects to suit a variety of enterprise needs.  The move enables the project partners to extend digital twin adoption […]

Today, Qualcomm Technologies officially introduced the Snapdragon XR2+ Gen 2 Platform, a new Snapdragon chipset built to improve the quality of XR displays, visuals, and the overall user experience. Notably, the firm’s newly improved chipset will provide extended support for users and firms leveraging AR smart glasses with integrated AI features.  The XR2+ Gen 2 […]

Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? To explore how to prepare for the changing world of Meta ads, I interview Jon Loomer.

Guest: John Loomer | Show Notes: socialmediaexaminer.com/596

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Some handy pointers for your social media marketing approach. 

Some notes to help guide your TikTok marketing in 2024. 

The partnership will provide more insights into the performance of promotions in the app.

The platform may have tapped into a significant new opportunity with X Hiring.