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Ericsson subsidiary Emodo, which offers audience, inventory and creative advertising solutions, has launched a Creative Lab along with a company-first, 5G-backed augmented reality (AR) campaign. In an announcement last week, the Emodo Creative Lab revealed its first AR mobile advert campaign, which teleports users to Times Square in New York City with an AR-powered snow […]

Busch Gardens Williamsburg, a world-famous theme park, is updating its popular motion simulator attraction to host ‘Battle For Eire,’ a virtual reality (VR) immersive adventure based on Norse mythology. Collaborating with Dreamset and HTC VIVE, the Virginia-based theme park is now delivering an immersive and interactive story that can host up to one thousand people […]

The Metaverse, the successor to the internet and next communications platform, comes from its origins in science fiction, and like many inventions, fantasy becomes real through its expression in science and experimentation. The word derives from a portmanteau meaning “beyond” and “Universe,” and initially rose to prominence after Neal Stephenson published his novel ‘Snow Crash’ […]

XR Today’s Rory Greener hosts Sam Field, Director of Creative Technology, Yahoo. Watch and subscribe on YouTube. In this session we discuss: The conception and execution of the ‘Charli Cohen x Pokémon’ collection and the Electric City project. What are the benefits of an interactive advertising tool, such as AR/VR or MR? What role will […]

Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? To discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming, I interview Matt Johnston.

Guest: Matt Johnston | Show Notes: socialmediaexaminer.com/490

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The social media landscape may extend further than you think, with competition rising from Asian-based players.

The capacity to save Clubhouse chats for later will expand the value of your broadcasts.

A seasonal-themed retrospective of all the ways in which Insta has taken inspiration from TikTok this year.

The new process aims to streamline the ad set-up process by reducing your objective options.