Andrew Bosworth, VP of Facebook Reality Labs, says in-app Quest ads weren’t “communicated very well” but the ensuing backlash was “too much”.
Population: One Adds Super Advanced War Mode XXL
Population: One’s Super Advanced War Mode XXL is a massive team deathmatch available for a limited time.
PepsiCo’s Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
Dubbed “Mark Your Play,” the campaign is centered on scannable posters, denoted by a Doritos chip displayed as a play button, found in London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Bristol, Brighton, Cardiff, and Southampton in the UK.
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Scanning the QR code opens the Doritos Make Your Play website. The AR experience begins with participants… more
New US Army Military-Grade HoloLens 2 Imagery Gives Us Star Wars Stormtrooper Vibes
It’s all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star.
That’s what some AR insiders may be thinking once they get a look at the latest modified HoloLens 2 images released by the US Army.
• Don’t Miss: Hands-On with the HoloLens 2, the New Best Augmented Reality Experience You Can Get
The newest images come from a battery of tests being conducted by the US Army Futures Command and Project Manager Integrated Visual Augmentation System (IVAS).
Looking at some of these new images, the modded HoloLens 2 gives soldiers a… more
Hand Tracking on Vive Focus 3: all you need to know
After I have written my super in-depth review on the Vive Focus 3, HTC has finally enabled hands tracking on
The post Hand Tracking on Vive Focus 3: all you need to know appeared first on The Ghost Howls.
Echo Arena Rookies Have Opportunity to Experience VR Esports
Novice Echo Arena players are invited to participate in the Rookie Cup 2021, a competitive VR esports event organized and managed by Echo community leaders who encourage positive engagement between players of all levels. Registration is open now for the July 24-25 event.
Organized through the Echo Games Discord server, community cups have become a sort of tradition when players can get to know others and experience a fun tournament without a long-term commitment.
‘Microsoft Flight Simulator’ Update 5 to Bring VR Performance Improvements
Microsoft Flight Simulator (2020) includes support for SteamVR headsets, however playing via VR requires some of the most modern (and consequently least available) PC components due to its demanding spec requirement. Now Asobo are getting ready to release a Update 5 which includes some major performance benefits across the board, including VR. In its latest […]
The post ‘Microsoft Flight Simulator’ Update 5 to Bring VR Performance Improvements appeared first on Road to VR.
AR Software Startup Multinarity Emerges from Stealth with $28M Seed Round
Multinarity, an Israel-based startup working on AR software, announced it’s raised $28 million in the company’s initial seed round. As reported in an exclusive by Calcalist, funding was led by Israeli investors VC Aleph and U.S. investors Corner Ventures. The company was founded in stealth last year by former Magic Leap execs; company CEO Tamir […]
The post AR Software Startup Multinarity Emerges from Stealth with $28M Seed Round appeared first on Road to VR.
Federal Judge Tosses Out Facebook Antitrust Suits
The decisions speak to the difficulty regulators will face in reigning in tech companies that offer free services on the internet.
The U.S. is TikTok’s No. 1 Biggest Fan
TikTok clearly is a place for brands to be right now, especially if your target audience includes Gen Z. Even more so if your target audience is U.S. based.