This week, Meta released its Quest v68 software update, which introduces a new first-party application for innovative passthrough situations and optimisation of other application processes. The update improves how augmented visualisations interact and exist in a real-world environment, and the optimisation assists with application management. The rollout started this week, and Quest headset owners will quickly gain […]
Publicis Groupe Acquires Influencer-Marketing Giant Influential
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.
X Shares Insights Into Olympics Engagement
The 2024 Paris Games is a critical opportunity for X, which is struggling to win back advertisers.
Meta Launches Custom AI Bot Creation Platform in the US
Is there really a need for bots that can answer common fan questions and story replies on a creator’s behalf?
Report Looks at How Top Brands Are Winning on TikTok
The top TikTok brands, by earned media value, are Amazon, NBA, NFL, Sephora and Fortnite, according to CreatorIQ’s research.
Meta XR Audio SDK Now Has Acoustic Ray Tracing For Realistic Sound Propagation Simulation
Meta’s XR Audio SDK now has Acoustic Ray Tracing, realistically simulating how sound propagates through the geometry of the virtual world to your ear.
Virtuix Says Its Omni One Home VR Treadmill System Will Finally Launch In September
Virtuix Omni One, an integrated home VR treadmill system with a Pico 4 Enterprise, is set to finally launch in September.
Starwave Soars With A Supersonic VR Journey Through The Stars
New VR rhythm games face tremendous competition, but Starwave certainly has potential.
Tilda Swinton Will Narrate MR Documentary Impulse: Playing With Reality
Impulse: Playing with Reality is an interactive documentary narrated by Tilda Swinton that explores ADHD through mixed reality.
The XR Week Peek (2024.07.30): HTC teases a new headset, Quest 3s picture leaked, and more (+ giveaways)!
It’s so hot here that I can almost cook pasta with the water directly coming from the faucet! Probably I should put on a VR headset and visualize myself at the North Pole to feel better… … or I could just concentrate on these FRESH pieces of VR news of the week… (and on the TWO […]
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