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In 2024, XR technology stacks, software, and hardware greatly matured. At the same time, emerging generative AI technology also came along to prop up AR/VR/MR content creation for enterprises and consumers.   Many businesses and even seasoned developers are still learning how to create real-time 3D spatial applications and content. Creating enterprise-ready XR content can take […]

AR is one of 2024’s most significant XR trends, and that does not look to change leading into the new year. As the years and, in turn, XR technology progresses, as will AR visualisations. Advancements in displays, ecosystems, and frameworks will enable AR services to fit more optimally into workplace settings and everyday life. Today, […]

Yet another feature replicated from Bluesky.

This week, the dedicated team over at patentlyapple discovered a new Samsung patent application highlighting the firm’s continued work towards an upcoming XR headset for the Galaxy ecosystem. While many details are still undisclosed, this new information strongly indicates that Samsung is moving closer to fully unveiling its upcoming XR device. As always, it’s important […]

2024 was another busy year for XR. While the mainstream rise of Apple Vision Pro, Meta Quest 3S, and Ray Ban smart glasses took centre stage for dedicated audiences, profound market shifts behind the scenes may shape the future of XR potentially towards mainstream AR wearable technology. That future is not yet set in stone, […]

Next month, at AWS re:Invent 2024, long-standing Amazon Web Services partner Proto will debut the next evolution of its AI-powered immersive hologram technology. The event, which takes place between December 2 and 6, will allow attendees to witness the latest innovation between the firms following a year of success regarding its hologram technology. At the […]

X will match the ad spend of Shopify merchants over the next week.