Google’s HTC XR Talent Grab Raises Questions About HTC’s Next Move

Google has acquired a number of HTC’s XR engineers, something the company says will “accelerate the development of the Android XR platform across the headsets and glasses ecosystem.” Google’s announcement of Android XR last month represents a critical shift in the competitive landscape, as Samsung will ostensibly be the first to launch a headset running Android XR. […]

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Snap Makes Spectacles AR Glasses More Affordable for Students & Teachers

Snap, the company behind Snapchat, is making its latest Spectacles AR Glasses more affordable to students and teachers with a new educational discount that cuts the $1,200 launch price in half. Initially released in September 2024, the company’s fifth-gen Spectacles (called Spectacles ’24) are primarily targeted at developers, priced at $100 per month for a […]

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Samsung Shows First Glimpse of Near-final Android XR Headset, But No Controllers Yet

Samsung Unpacked didn’t have any big XR revelations this year, although the South Korean tech giant has finally shown off the near-final version of its Android XR headset, codenamed Project Moohan. We went hands-on with Moohan at the headset’s unveiling last month, the company’s upcoming mixed reality headset built on the newly announced Android XR platform. […]

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What is Sony XYN? Introducing Sony’s Spatial Content Creation System

While tech giants race to claim their slice of the spatial computing pie, Sony’s new XYN platform (that’s “zin” to you and me, by the way) is on the cusp of its full release. The suite combines software offerings – including the XYN Motion Studio for motion capture and a spatial capture solution for transforming […]

XR Streaming Takes Steps Forward with PICO Integration of NVIDIA Geforce NOW

This week, XR headset vendor PICO introduced the integration of NVIDIA GeForce NOW into its portfolio of headsets, marking a step toward XR streaming for broad enterprise and consumer use. The move allows headset users to stream immersive content and applications directly to a headset without wire tethering, therefore broadening the scale of services the […]

LinkedIn Outlines Improved Approach to Ad Attribution

LinkedIn’s come up with a new process to better attribute ad outcomes.

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

New data on the value of creator collaborations for your Snap marketing efforts.

Pinterest Highlights its Improving Ad Options

Pinterest has launched a new pitch to advertisers.

X Shares 2025 Events Calendar for Marketers

A handy overview of the key dates of note this year.

Into The Radius Has Sold 800K Copies Across All Platforms

In an interview with UploadVR, CM Games revealed that VR survival shooter Into The Radius has sold 800k copies so far.