Apple WWDC 2024 kicked off earlier this week. Among its general product portfolio updates, Apple gave XR the stage with massive Vision Pro announcements – namely, new regional availability and a fresh OS. As expected, the WWDC event already brought with it new opportunities for businesses and brands looking to invest in XR or debut […]
Google Adds WhatsApp Integration for Business Listings in Brazil
Google Search users in Brazil can initiate a WhatsApp chat directly from search results for local businesses.
Reddit Announces Brand Safety and Suitability Partnership With DoubleVerify
DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.
BeReal Sold To French Video Game Developer for $500M
Voodoo plans to launch ads in the app and to grow its active user base to 100 million.
New Apple Immersive Video Content Is Coming, Including A Scripted Short Film
A plethora of new Apple Immersive Video content is coming, including a scripted short film from the director of All Quiet on the Western Front.
Ultimate Swing Golf Devs Talk Challenges, Safety & Mixed Reality In Bringing Golf To VR
From Everybody’s Golf VR to Quest, how did Clap Hanz approach developing Ultimate Swing Golf?
Our full interview.
VisionOS 2 Enables WebXR by Default, Unlocking a Cross-platform Path to Vision Pro
We’ve know that Apple planned to support WebXR for quite some time, but with VisionOS 2, the company is enabling the feature for all users. WebXR allows developers to deliver cross-platform XR experiences directly from the web, with no gatekeepers to approve or reject content. WebXR is the widely supported web standard that allows developers […]
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Hide-and-Seek VR Shooter ‘Mannequin’ Arrives on Steam Early Access Next Week
Fast Travel Games announced it’s finally set to bring Mannequin, its asymmetrical stealth VR shooter, into early access for SteamVR headsets this month. The hide-and-seek style VR shooter will launch on Steam Early Access on June 20th, which includes cross-play support with Quest. The studio says it’s also offering a free Steam weekend at release, […]
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LG Shakes Up XR Division, Reportedly Putting Meta Headset Partnership on Ice
Korean media last month alleged that the Meta/LG partnership to create a high-end XR headset wasn’t going so well, suggesting either outright cancellation or a delay pushing release of a prospective Apple Vision Pro competitor to 2027. While this hasn’t been substantiated by either company, it’s clear there’s something big going on under the surface, as […]
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Some Users Won’t Need to Wear Vive Trackers Soon Thanks to Upcoming AI Body Tracking Update
HTC has teased that some users may not even need to wear their latest Vive Ultimate Trackers soon thanks to an upcoming AI-powered body tracking update. HTC’s Vive Ultimate Trackers are capable of inside-out body tracking thanks to the inclusion of two on-board cameras that track its own position in space, requiring you to strap […]
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Astronauts Work Final Spacewalk Preps and Genetic Sequencing
The Expedition 71 crew is in final preparations for a science and maintenance spacewalk set to begin Thursday morning. The two astronauts on NASA’s Boeing Crew Flight Test spent their day aboard the International Space Station performing genetic sequencing and orbital plumbing. NASA astronauts Tracy C. Dyson and Matthew Dominick are in their final day …
How Apple is Enhancing Vision Pro for Enterprise this Year
This week, during its Worldwide Developer Conference (WWDC) 2024, Apple revealed new enterprise-facing APIs to help business customers better leverage the device’s spatial computing offering. Moreover, the fresh APIs mark a continuing effort to support Vision Pro application developers in creating enterprise-focused spatial computing solutions. Apple is improving sensor access and visual capabilities […]
Canon Debuts Innovative Lens for Capturing VR Content
This week, leading consumer and professional camera hardware vendor Cannon announced a new XR lens to expand its range of products for capturing 360-degree and VR content. Increasingly, leading XR hardware leaders like Meta and Apple are entering partnerships with leading media brands like ESPN and Disney to bring immersive broadcasts to homes – providing […]
The Power of Nostalgia in Social Media Marketing [Infographic]
Nostalgia can drive emotional response and boost brand messaging.
Instagram Chief Shares Insights Into Its Algorithms, Creator Monetization and More
The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.
YouTube’s Updated Desktop UI Is Now Available to All Premium Subscribers
The refreshed viewing experience is intended to make it easier to find related content and engage with comments.
With visionOS 2, Apple Vision Pro Can Print What You See
Apple Vision Pro headsets can print with visionOS 2.
Chrono Weaver Is A VR Co-Op Puzzler You Can Play Alone With A Quest & Steam Demo
Chrono Weaver is a new VR physics puzzler that asks if you can play a co-op game alone, and there’s a free demo on Steam and Quest.
With visionOS 2, Apple Vision Pro Can Track & Augment Prespecified 3D Objects
visionOS 2 adds the ability to track and augment 3D objects that app developers prespecify.
visionOS 2 Also Improves Apple Vision Pro’s Hand Tracking & Scene Understanding
visionOS 2 brings major improvements to hand tracking on Apple Vision Pro and expands the headset’s understanding of the environment around you.
The XR Week Peek (2024.06.11): Apple announces Vision OS 2, Meta fixes passthrough on Quest 3, and more!
Today I’m traveling to the US to attend AWE, so I was hoping that the past week would be a bit boring, so I did not have to write a long post while traveling, but actually, the XR ecosystem decided not to help me because there are many things to talk about. There’s been no […]
The post The XR Week Peek (2024.06.11): Apple announces Vision OS 2, Meta fixes passthrough on Quest 3, and more! appeared first on The Ghost Howls.
Hand-tracking Action Arcade Game ‘Thrasher’ Coming to Quest & Vision Pro Next Month, PC VR Later
From the artist and composer behind indie hit Thumper (2016), the forthcoming Thrasher is officially launching on July 25th on Quest and Vision Pro. A PC VR and flatscreen version is planned for release at a later date. We’ve known Thrasher was in the works for some time now, but this unique looking game now has an official […]
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