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The gamification trap… XR is always linked to gaming, whether business like it or not. The real-time 3D engines powering AR/VR/MR applications, like Unreal and Unity, found fame and traction as gaming development tools. Now, these services are leveraged to create enterprise solutions. For example, Unity is a critical component of the workplace-focused Vision Pro. […]

The XR industry is ever-evolving. It’s easy to forget that many long-awaited and value movements took place in the market over the past few months. For one, Vision Pro debuted in the US and rolled out internationally within a few months. Meta Ray Ban’s second generation device debuted, and the firm also went ‘open source’ […]

Following a successful funding round last year, UK XR training leaders Luminous received roughly £1 million from the North East Venture Fund. The funding comes as the firm looks to build an enterprise Metaverse platform for health and safety upskilling. Thanks to the European Regional Development Fund’s award, with assistance from Mercia Ventures, Luminous can […]

Meta Connect is coming, and with this being a paradigm-shifting year for XR, Meta needs to keep itself focused on a roadmap that’ll continue the company’s XR lead amid growing competition. While the future is not set in stone, Meta seems keen to become a provider of XR headsets, smart glasses, and open XR operating […]

To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.

The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell. 

Maestro, an orchestra conducting VR rhythm game, launches this October on Quest & Steam.

Living Room uses mixed reality to turn your home into a wildlife sanctuary on Quest 3.

This week, spatial content creation platform provider STYLY announced the release of a new location alignment feature which optimizes content distribution and pre-event testing for AR/MR/spatial applications. The new STYLY Studio feature is free for users to test; however, to get full access to the location alignment feature, users must pay for pro access, namely […]

This week, Meta released its Quest v68 software update, which introduces a new first-party application for innovative passthrough situations and optimisation of other application processes.  The update improves how augmented visualisations interact and exist in a real-world environment, and the optimisation assists with application management. The rollout started this week, and Quest headset owners will quickly gain […]

The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.

The 2024 Paris Games is a critical opportunity for X, which is struggling to win back advertisers.

Is there really a need for bots that can answer common fan questions and story replies on a creator’s behalf?

The top TikTok brands, by earned media value, are Amazon, NBA, NFL, Sephora and Fortnite, according to CreatorIQ’s research.