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According to a report by the Verge, Snap Inc. is looking to revamp its Spectacles product. This product offers a consumer-level AR smart glasses experience based on the firm’s history of developing the Snapchat social media and marketing platform. The firm looks to continue leveraging lite AR integrations from its Snapchat and doubling down via […]

This week, the AR Alliance, a group that brings together leaders in the XR industry to drive innovation and success, announced that Qualcomm Technologies will join as the last founding member of its board of directors.  Qualcomm will join the group following other significant players such as STMicroelectronics, Meta, Essilor Luxottica, Corning, Dispelix, Optofidelity, MICROOLED, […]

TikTok will host a range of exclusive activations for the period of the Games.

Social media shopping hasn’t caught on in a big way. Maybe this is why.

The next generation of AR glasses could be closer than you think.

YouTube’s audience continues to grow.

Hotel R’n’R – Rockstar Simulator brings the physics-based demolition sim to Quest next month.

Quest 2 can now track your hands and its controllers simultaneously too, bringing it in line with Quest 3 and Quest Pro.

The Augment Reality for Enterprise Alliance (AREA) has appointed a senior fellow of Collins Aerospace as its president. 6 Cheap Augmented Reality Glasses Options for 2024 Augmented Reality Laptop Innovators Terminate Staff and Hardware Division Augmented Reality Contact Lenses: Will They Ever Be a Reality? Ryan Wheeler, Senior Fellow of Advanced Visualisations with Applied Research […]

The healthcare industry requires the utmost optimisation and trust in its education and training avenues. Like other high-risk and high-pressure environments, healthcare relies on daily operational efficiency and excellence to ensure positive outcomes. In turn, the healthcare sector is becoming a solid champion for immersive training due to the technology’s ability to simulate real-life situations […]

Recently, the US Army announced that it would be considering new XR hardware partners for its Integrated Visual Augmentation System (IVAS) initiative roadmap to create an MR headset for in-the-field armed forces. Over the past few years, the US Army has worked with Microsoft and its HoloLens division to create a bespoke headset purpose-built to […]

Some tips for your SEO approach. 

More account management features coming to X.

LLMs need question and answer text, and social platforms are looking to incentivize such. 

A new format for IG’s profile QR codes.