Meta Acquired 9 Leading VR Studios Starting in 2019: Here’s What’s Happened Since

Meta has aggressively expanded its VR game portfolio with the acquisition of nine VR studios since 2019. We take a look what’s come of these deals over the last five years. Acquisition by Meta usually means a few things. Sometimes it means studios get a ton of new resources and the sort of stability that […]

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Meta Quest 3S To Be Manufactured in Vietnam

Meta Platforms is planning to manufacture its Quest mixed reality headsets in Vietnam from 2025. That is according to an announcement made in Hanoi by Meta’s President for Global Affairs, Nick Clegg, a week after his meeting with Vietnam’s President To Lam in New York. Reuters reported on the event and shared the Facebook owner’s […]

Snap’s AR Smart Glasses Edge Closer to Market, Following Lofty CEO Statements

According to a recent Reuters report, Snap is getting closer to securing a trademark registration for the term “Spectacles,” the name of the firm’s upcoming AR smart glasses, bringing the device slightly closer to consumers’ hands following a period of downtime. The news comes after Snap struggled to secure the Spectacles trademark because it is […]

British Ministry of Defence Leverages AI-Powered AR Smart Glasses

As spotted by BusinessLive, the Ministry of Defence (MoD) procurement branch, Defence Equipment and Support (DE&S), is undergoing a three-month smart glasses trial to leverage AR hardware to help support government employees with hearing difficulties by displaying peer-to-peer conversations as real-time immersive text visualisations for users to read. The MoD chose XRAI Glass to deploy […]

How Corona Found Success With YouTube Shorts

The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

X Could Prove to Be Worth More Than $44B to Musk and His Companies

Is Elon really throwing away his money, or is there more to his X play?

Simon Taps Influencers To Draw Gen Z to the Mall

A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon’s chief marketing officer. 

Tomb Raider 1996 Runs In Quest Mixed Reality With Beef Raider XR Release

Become Lara Croft both in VR and Mixed Reality with Beef Raider XR now in full release on Quest.

Britney Spears Hits Beat Saber With ‘One More Time’, ‘Toxic’ & More Top Songs Next Week

Britney Spears’ ‘…Baby One More Time”, ‘Toxic’ and more top songs arrive in Beat Saber October 8.

PlayStation VR2 Is Now One Of The Top 10 Most Used VR Headsets On Steam

PlayStation VR2 is now one of the top 10 most used VR headsets on Steam, following its PC adapter and driver launching in August.